Personalized Nutrition

Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Indication-based, Standard Supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

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[184 Pages Report] The Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024, at a CAGR 16.13% to reach USD 38.22 billion by 2030.

Personalized Nutrition Market
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Personalized nutrition is an approach to dietary planning and nutrition management that tailors dietary recommendations to individuals by considering their unique genetic makeup, lifestyle, dietary preferences, and health goals. Personalized nutrition offers multiple benefits, including weight management and improved metabolic health. Personalized nutrition leads to effective dietary interventions and better overall health outcomes by focusing on the unique requirements of individuals. The increasing awareness and inclination of people worldwide toward their health, wellness, and nutrition and the rising incidences of genetic testing and DNA analysis are driving the growth of the personalized nutrition market. However, the high costs associated with personalized nutrition products hinder their adoption. The growing ecosystem of startups benefiting from the rising preference for online personalized nutrition services presents favorable prospects for the personalized nutrition market growth, indicating a new era in dietary management and nutrition care.

Personalized Nutrition Market - Global Forecast 2024-2030
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Measurement Type: Large-scale use of active measurements owing to their flexibility and adaptability to everyday life

Active measurement in personalized nutrition involves the direct involvement of individuals in apprehending and reporting their dietary intakes, physical activity levels, and other health-related parameters. The active measurement approach often leverages mobile apps and wearable devices that enable users to input data on their eating habits, exercise routines, and sleep patterns. The primary advantage of active measurements is the real-time, detailed insight they provide, allowing for a highly personalized dietary and nutritional analysis. Standard measurement uses established, often clinically validated, protocols and instruments to assess nutritional status, dietary intake, and health metrics. Standard measurement offers a more objective and standardized method of collecting data, thereby potentially reducing the preferences associated with self-reported information.

Application: Rising adoption of disease-based personalized nutrition to mitigate disease risk and manage symptoms

Disease-based personalized nutrition specifically targets nutritional needs based on individual health conditions and involves using tailored nutritional supplements or dietary regimens to manage or relieve symptoms associated with specific diseases. Health professionals, including dietitians and nutritionists, often formulate these personalized plans after a detailed assessment of the patient's health status, dietary preferences, and lifestyle factors. Standard personalized nutrition is a generalized approach to tailoring diet plans according to individuals' unique nutritional needs, lifestyles, preferences, and health goals without focusing on specific diseases. Standard personalized nutrition primarily considers age, weight, height, activity level, food preferences, and potential sensitivities or intolerances. Standard personalized nutrition aims to optimize well-being, prevent nutritional deficiencies, and support a healthy lifestyle. It suits a broad audience looking to maintain or improve their health through tailored dietary guidance.

Distribution Channel: High emphasis on online pharmacies and e-commerce due to the convenience and accessibility offered

Online pharmacies and eCommerce offer convenience and availability of a wide range of products. Increased consumer trust in online shopping, combined with the ability of online pharmacies and eCommerce platforms to offer detailed product information and targeted marketing strategies, has significantly contributed to the increased adoption of online pharmacies and eCommerce platforms. Online channels facilitate direct-to-consumer delivery models, particularly advantageous for personalized nutrition solutions tailored to individual needs. Retail pharmacies serve as accessible points for consumers seeking health and wellness solutions and benefit from established trust and the option for quick product purchases. Specialty stores provide a curated selection of high-quality products aligned with the latest health trends and nutritional science. Specialty stores offer a knowledgeable shopping experience, with staff frequently trained to provide detailed product insights and personalized recommendations. Supermarkets and hypermarkets offer a convenient option for consumers to integrate personalized nutrition products into their regular shopping routines, presenting a unique opportunity for personalized nutrition products manufacturers to introduce regular customers to customized health solutions.

End-Use: Prominence of personalized nutrition in wellness & fitness centers to achieve optimal health and fitness outcomes

Wellness and fitness centers increasingly include personalized nutrition in their service, which aims to provide a holistic approach to health and wellness. These centers offer customized nutrition plans that complement physical training regimens, thereby maximizing the effectiveness of the fitness programs. In hospitals and clinics, personalized nutrition enhances patient care through tailor-made dietary plans. Hospitals and clinics can provide individualized nutrition advice that optimally supports the patient’s recovery and long-term health by leveraging genetic, metabolic, and lifestyle data. The direct-to-consumer model in personalized nutrition allows for seamless integration into treatment plans, improving patient outcomes, adhering to specific health conditions, and potentially reducing healthcare costs by targeting preventive measures more accurately. The direct-to-consumer approach enables wellness and fitness centers to engage with clients more personally and effectively, fostering a supportive environment for achieving wellness and fitness objectives.

Regional Insights

In the Americas, the growth of the personalized nutrition market is driven by a rising focus on health and wellness, increasing prevalence of lifestyle diseases, and enhanced accessibility to digital health technologies and genetic testing, fostering a need for custom nutrition solutions. Technological advancements such as AI and ML are enhancing the precision of personalized nutrition plans, making them more effective and appealing to people worldwide. The market in the APAC region is expanding owing to rapid urbanization, heightened health awareness, and technological advancements. Southeast Asian countries are emerging as favorable markets due to increased health consciousness and digital usage. The EMEA region is experiencing a surge in the personalized nutrition market, attributed to increased health awareness, technological advancements, and a growing incidence of chronic diseases. Europe has advanced nutrigenomics and digital health platforms, particularly in the UK. The Middle East, particularly the UAE and Saudi Arabia, shows growth in the consumption of personalized nutrition driven by health initiatives. Although in nascent stages, Africa presents valuable prospects propelled by urbanization, rising internet penetration, and an expanding middle class.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Personalized Nutrition Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personalized Nutrition Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • NIH's USD 189 Million Investment in Personalized Nutrition

    The National Institutes of Health (NIH) is supporting an initiative, with an allocation of USD 189 million, to redefine personalized nutrition. This project enrolls 10,000 participants, including 500 individuals spending six weeks in scientific facilities. The purpose of this study is to gather comprehensive data that enables the development of algorithms capable of forecasting how individuals respond to different dietary regimes based on simple medical tests and lifestyle inquiries. [Published On: 2024-02-12]

  • AHARA Brings its Personalized Nutrition Solution to Employers for Preventive Health

    AHARA announced its innovative business-to-business (B2B) program, AHARA for Employers, aimed at fostering employee well-being and enhancing productivity across North American workplaces while offering a strategy to diminish healthcare-related expenses for employers. This unique program equips businesses with a proactive healthcare approach by crafting personalized nutrition plans for employees based on a scientifically developed algorithm that assesses nutrient deficiencies linked to health concerns through a detailed health questionnaire. [Published On: 2024-01-25]

  • Earth Fare and GenoPalate Forge Collaboration, Paving the Way for Genetic Personalization in the Grocery Sector

    GenoPalate, a player in personalized nutrition science, announced its partnership with Earth Fare, a grocer dedicated to providing healthy, sustainable food options. This alliance marks a significant step forward, leveraging the latest in biomarker research, advanced algorithms, and comprehensive data analysis to offer shoppers tailored nutritional recommendations based on their unique genetic makeup. GenoPalate and Earth Fare are at the forefront of a wellness revolution by introducing personalized nutrition directly to consumers, ensuring that the journey toward optimal health is accessible and informed. [Published On: 2024-01-16]

Key Company Profiles

The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, Balchem Corporation, BASF SE, Bayer AG, Baze Labs, Inc., DayTwo Inc, DNAlysis Biotechnology, Elo Health, Inc., Floré by Sun Genomics, Fonterra Co-Operative Group Limited, Gainful Inc., Glanbia PLC, Habit LLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Nestlé S.A., Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Viome Life Sciences, Inc., and Zinzino AB.

Market Segmentation & Coverage

This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Measurement Type
    • Active Measurement
    • Standard Measurement
  • Application
    • Indication-based
    • Standard Supplements
  • Distribution Channel
    • Online pharmacies & e-Commerce Site
    • Retail Pharmacies
    • Specialty Stores
    • Supermarkets/Hypermarkets
  • End-Use
    • Direct-to-Consumer
    • Hospitals & Clinics
    • Wellness & Fitness Centers

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Personalized Nutrition Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personalized Nutrition Market?
  3. What are the technology trends and regulatory frameworks in the Personalized Nutrition Market?
  4. What is the market share of the leading vendors in the Personalized Nutrition Market?
  5. Which modes and strategic moves are suitable for entering the Personalized Nutrition Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Personalized Nutrition Market, by Measurement Type
  7. Personalized Nutrition Market, by Application
  8. Personalized Nutrition Market, by Distribution Channel
  9. Personalized Nutrition Market, by End-Use
  10. Americas Personalized Nutrition Market
  11. Asia-Pacific Personalized Nutrition Market
  12. Europe, Middle East & Africa Personalized Nutrition Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 374]
  17. List of Companies Mentioned [Total: 28]
Personalized Nutrition: The Revolutionary Approach to Optimal Health
November 29, 2023
Personalized Nutrition: The Revolutionary Approach to Optimal Health
Over the years, traditional nutrition recommendations have been focused on a one-size-fits-all approach. However, with the groundbreaking innovation in the healthcare industry, personalized nutrition is rapidly becoming the preferred approach to optimal health. This revolutionary approach aims to provide tailored nutrition recommendations and advice personalized to individual needs and preferences. One of the primary drivers of this approach is a growing demand for nutraceuticals with medical benefits. This blog explores the way personalized nutrition is changing the healthcare landscape and its importance for individuals looking to optimize their health.

The Rise of Nutraceuticals:

Nutraceuticals refer to functional foods and dietary supplements that offer medicinal benefits. With growing research, there has been an increasing demand for supplements and foods that improve health. Personalized nutrition seeks to provide specific recommendations for an individual's needs as people look to optimize their health via nutraceuticals. Typically, this involves gathering data such as an individual's age, body composition, lifestyle, and any pre-existing medical conditions and designing a plan with nutraceuticals that best suit the individual's specific needs.

Individualized Nutritional Plans:

Traditional nutrition guidelines tend to follow a "one size fits all" approach, which can be counterproductive for individuals. Personalized nutrition plans, on the other hand, focus on a tailored approach that recognizes that every individual is unique. With this approach, a qualified practitioner analyzes an individual's unique profile before recommending diet, supplements, and lifestyle changes. By working with a qualified practitioner, individuals can receive advice on foods to eat in the right quantities and supplements to help correct deficiencies.

The Importance of Data:

The success of personalized nutrition depends on the collection and analysis of data. Individuals must provide specific data about their health, including their body composition, lifestyle habits, and any pre-existing medical conditions. Through this data, personalized nutrition practitioners identify the deficiencies in essential nutrients that impact the individual's overall health. The use of technology has made the process much more effective and efficient by providing real-time insights into the patient's health metrics that may affect their nutritional needs.

The Benefits of Personalized Nutrition:

Personalized nutrition has several benefits for individuals looking to optimize their health. By accounting for an individual's unique profile, health issues, and dietary preferences, personalized nutrition creates more customized and sustainable dietary recommendations. As a result, it can optimize an individual's health status, like blood sugar control, reduce inflammatory markers, and improve cognitive health. Personalized nutrition aims to promote healthy dietary habits that can contribute to long-term health rather than promoting temporary, expensive supplements or diets that fall short of meeting an individual's specific needs.

The Future of Personalized Nutrition:

Personalized nutrition is gaining the attention of healthcare professionals seeking innovative ways to optimize an individual's health. The future of personalized nutrition is further supported by advancements in technology and data analytics, which will enable more precise and comprehensive insights. Researchers are working diligently to ascertain the perfect combination of dietary substances and supplements to meet an individual's health objectives. Personalized nutrition offers a promising approach for individuals and health professionals seeking to develop effective dietary interventions.

Personalized nutrition is a revolutionary approach that allows individuals to receive tailored recommendations to optimize their health. With a focus on an individual's specific needs, personalized nutrition aims to create a more sustainable way to achieve optimal health that takes into account each person's unique profile. As a result, it can potentially improve blood sugar control, reduce inflammatory markers, and improve cognitive health. With advancements in technology and data analytics, personalized nutrition seems to be the future of healthcare. Individuals interested in personalized nutrition can work with qualified practitioners involved in collecting individual data to recommend supplements, specific foods, and lifestyle changes to achieve optimal health.

Frequently Asked Questions
  1. How big is the Personalized Nutrition Market?
    Ans. The Global Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024.
  2. What is the Personalized Nutrition Market growth?
    Ans. The Global Personalized Nutrition Market to grow USD 38.22 billion by 2030, at a CAGR of 16.13%
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