Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Indication-based, Standard Supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

[187 Pages Report] The Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024, at a CAGR 16.13% to reach USD 38.22 billion by 2030.

Personalized nutrition is an approach to dietary planning and nutrition management that tailors dietary recommendations to individuals by considering their unique genetic makeup, lifestyle, dietary preferences, and health goals. Personalized nutrition offers multiple benefits, including weight management and improved metabolic health. Personalized nutrition leads to effective dietary interventions and better overall health outcomes by focusing on the unique requirements of individuals. The increasing awareness and inclination of people worldwide toward their health, wellness, and nutrition and the rising incidences of genetic testing and DNA analysis are driving the growth of the personalized nutrition market. However, the high costs associated with personalized nutrition products hinder their adoption. The growing ecosystem of startups benefiting from the rising preference for online personalized nutrition services presents favorable prospects for the personalized nutrition market growth, indicating a new era in dietary management and nutrition care.

In the Americas, the growth of the personalized nutrition market is driven by a rising focus on health and wellness, increasing prevalence of lifestyle diseases, and enhanced accessibility to digital health technologies and genetic testing, fostering a need for custom nutrition solutions. Technological advancements such as AI and ML are enhancing the precision of personalized nutrition plans, making them more effective and appealing to people worldwide. The market in the APAC region is expanding owing to rapid urbanization, heightened health awareness, and technological advancements. Southeast Asian countries are emerging as favorable markets due to increased health consciousness and digital usage. The EMEA region is experiencing a surge in the personalized nutrition market, attributed to increased health awareness, technological advancements, and a growing incidence of chronic diseases. Europe has advanced nutrigenomics and digital health platforms, particularly in the UK. The Middle East, particularly the UAE and Saudi Arabia, shows growth in the consumption of personalized nutrition driven by health initiatives. Although in nascent stages, Africa presents valuable prospects propelled by urbanization, rising internet penetration, and an expanding middle class.

Active measurement in personalized nutrition involves the direct involvement of individuals in apprehending and reporting their dietary intakes, physical activity levels, and other health-related parameters. The active measurement approach often leverages mobile apps and wearable devices that enable users to input data on their eating habits, exercise routines, and sleep patterns. The primary advantage of active measurements is the real-time, detailed insight they provide, allowing for a highly personalized dietary and nutritional analysis. Standard measurement uses established, often clinically validated, protocols and instruments to assess nutritional status, dietary intake, and health metrics. Standard measurement offers a more objective and standardized method of collecting data, thereby potentially reducing the preferences associated with self-reported information.

Disease-based personalized nutrition specifically targets nutritional needs based on individual health conditions and involves using tailored nutritional supplements or dietary regimens to manage or relieve symptoms associated with specific diseases. Health professionals, including dietitians and nutritionists, often formulate these personalized plans after a detailed assessment of the patient's health status, dietary preferences, and lifestyle factors. Standard personalized nutrition is a generalized approach to tailoring diet plans according to individuals' unique nutritional needs, lifestyles, preferences, and health goals without focusing on specific diseases. Standard personalized nutrition primarily considers age, weight, height, activity level, food preferences, and potential sensitivities or intolerances. Standard personalized nutrition aims to optimize well-being, prevent nutritional deficiencies, and support a healthy lifestyle. It suits a broad audience looking to maintain or improve their health through tailored dietary guidance.

Online pharmacies and eCommerce offer convenience and availability of a wide range of products. Increased consumer trust in online shopping, combined with the ability of online pharmacies and eCommerce platforms to offer detailed product information and targeted marketing strategies, has significantly contributed to the increased adoption of online pharmacies and eCommerce platforms. Online channels facilitate direct-to-consumer delivery models, particularly advantageous for personalized nutrition solutions tailored to individual needs. Retail pharmacies serve as accessible points for consumers seeking health and wellness solutions and benefit from established trust and the option for quick product purchases. Specialty stores provide a curated selection of high-quality products aligned with the latest health trends and nutritional science. Specialty stores offer a knowledgeable shopping experience, with staff frequently trained to provide detailed product insights and personalized recommendations. Supermarkets and hypermarkets offer a convenient option for consumers to integrate personalized nutrition products into their regular shopping routines, presenting a unique opportunity for personalized nutrition products manufacturers to introduce regular customers to customized health solutions.

Wellness and fitness centers increasingly include personalized nutrition in their service, which aims to provide a holistic approach to health and wellness. These centers offer customized nutrition plans that complement physical training regimens, thereby maximizing the effectiveness of the fitness programs. In hospitals and clinics, personalized nutrition enhances patient care through tailor-made dietary plans. Hospitals and clinics can provide individualized nutrition advice that optimally supports the patient’s recovery and long-term health by leveraging genetic, metabolic, and lifestyle data. The direct-to-consumer model in personalized nutrition allows for seamless integration into treatment plans, improving patient outcomes, adhering to specific health conditions, and potentially reducing healthcare costs by targeting preventive measures more accurately. The direct-to-consumer approach enables wellness and fitness centers to engage with clients more personally and effectively, fostering a supportive environment for achieving wellness and fitness objectives.

The market dynamics represent an ever-changing landscape of the Personalized Nutrition Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Personalized Nutrition Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Personalized Nutrition Market.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Personalized Nutrition Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The value chain of the Personalized Nutrition Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

The pricing analysis comprehensively evaluates how a product or service is priced within the Personalized Nutrition Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Personalized Nutrition Market.

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Personalized Nutrition Market.

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Personalized Nutrition Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

The trade analysis of the Personalized Nutrition Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

The regulatory framework analysis for the Personalized Nutrition Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Personalized Nutrition Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Personalized Nutrition Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

• NIH's USD 189 Million Investment in Personalized Nutrition

  The National Institutes of Health (NIH) is supporting an initiative, with an allocation of USD 189 million, to redefine personalized nutrition. This project enrolls 10,000 participants, including 500 individuals spending six weeks in scientific facilities. The purpose of this study is to gather comprehensive data that enables the development of algorithms capable of forecasting how individuals respond to different dietary regimes based on simple medical tests and lifestyle inquiries. [Published On: 2024-02-12]

• AHARA Brings its Personalized Nutrition Solution to Employers for Preventive Health

  AHARA announced its innovative business-to-business (B2B) program, AHARA for Employers, aimed at fostering employee well-being and enhancing productivity across North American workplaces while offering a strategy to diminish healthcare-related expenses for employers. This unique program equips businesses with a proactive healthcare approach by crafting personalized nutrition plans for employees based on a scientifically developed algorithm that assesses nutrient deficiencies linked to health concerns through a detailed health questionnaire. [Published On: 2024-01-25]

• Earth Fare and GenoPalate Forge Collaboration, Paving the Way for Genetic Personalization in the Grocery Sector

  GenoPalate, a player in personalized nutrition science, announced its partnership with Earth Fare, a grocer dedicated to providing healthy, sustainable food options. This alliance marks a significant step forward, leveraging the latest in biomarker research, advanced algorithms, and comprehensive data analysis to offer shoppers tailored nutritional recommendations based on their unique genetic makeup. GenoPalate and Earth Fare are at the forefront of a wellness revolution by introducing personalized nutrition directly to consumers, ensuring that the journey toward optimal health is accessible and informed. [Published On: 2024-01-16]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Personalized Nutrition Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, Balchem Corporation, BASF SE, Bayer AG, Baze Labs, Inc., DayTwo Inc, DNAlysis Biotechnology, Elo Health, Inc., Floré by Sun Genomics, Fonterra Co-Operative Group Limited, Gainful Inc., Glanbia PLC, Habit LLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Nestlé S.A., Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Viome Life Sciences, Inc., and Zinzino AB.

This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Measurement Type
  • Active Measurement
  • Standard Measurement
• Application
  • Indication-based
  • Standard Supplements
• Distribution Channel
  • Online pharmacies & e-Commerce Site
  • Retail Pharmacies
  • Specialty Stores
  • Supermarkets/Hypermarkets
• End-Use
  • Direct-to-Consumer
  • Hospitals & Clinics
  • Wellness & Fitness Centers

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?