POP Display for Cosmetics & Personal Care
POP Display for Cosmetics & Personal Care Market by Type (Permanent, Semi-permanent, Temporary), Product (Fixed Displays, Freestanding Displays), Positioning, Material Type, Technology, End-Users - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the pop display for cosmetics & personal care market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[182 Pages Report] The POP Display for Cosmetics & Personal Care Market size was estimated at USD 9.77 billion in 2023 and expected to reach USD 10.71 billion in 2024, at a CAGR 10.57% to reach USD 19.76 billion by 2030.

A point of purchase (POP) display for cosmetics & personal care is a specialized form of in-store advertising to highlight specific products or special promotions to consumers. These displays are strategically placed at points where purchase decisions are made, such as checkout counters, aisle ends, or other high-traffic areas within a retail environment. A POP display in the cosmetics and personal care sector aims to attract attention, engage customers, and ultimately stimulate impulsive buying behavior or promote brand recognition. Depending on the marketing strategy, POP displays can range from simple shelf signs to elaborate floor stands or interactive kiosks designed to showcase products most appealing to potential buyers. Growth prospects for the global POP display for cosmetics & personal care market lie in moving toward sustainable marketing tools, embracing digital features, and creating bespoke consumer interactions across the retail sector. Despite these growth prospects, the market faces hurdles, such as retail space limitations and budgetary constraints limiting the adoption of POP displays for cosmetics & personal care. However, research into advanced, eco-friendly materials and the adoption of graphic assets in POP displays present lucrative opportunities for the global POP display for cosmetics & personal care market.

Regional Insights

The POP display for the cosmetics and personal care market in the Americas has shown robust growth, primarily driven by the United States, where consumer expenditure on cosmetics and personal care remains high. Retailers continue to leverage innovative POP display solutions to increase customer engagement and product turnover in the region. The EMEA regions exhibit a diverse market with a growing preference for high-quality, premium products, which has increased demand for sophisticated and customized POP displays. The active presence of native and international cosmetic and personal care brands across Europe is further fuelling the demand for POP displays for cosmetics and personal care. In the Middle East, luxury cosmetic brands drive demand for eye-catching POP installations. The African market remains a burgeoning space, with international brands seeking to capitalize on the increasing spending power in key metropolitan areas, translating to the potential growth for locally adapted POP displays for cosmetics and personal care. The Asia-Pacific (APAC) region is experiencing rapid growth in the POP display for cosmetics and personal care market products, with growing middle-class populations and an increasing inclination toward personal grooming. The region observes a surge in the adoption of digital and interactive displays, driven by the younger, tech-savvy demographic and the rapid expansion of the electronic manufacturing sector.

POP Display for Cosmetics & Personal Care Market
To learn more about this report, request a free PDF copy
Market Dynamics

The market dynamics represent an ever-changing landscape of the POP Display for Cosmetics & Personal Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Need for cost-effective and sustainable marketing tools for sales promotion
    • Availability of customized POP display products
    • Frequent launch of new cosmetics & personal care products influencing the demand for attractive POP displays
  • Market Restraints
    • High cost of tailor-made pop displays suitable for cosmetics & personal care products
  • Market Opportunities
    • Adoption of graphic assets and digital technologies in POP displays
    • Utilization of POP displays from small-scale cosmetic stores and outlets
  • Market Challenges
    • Rising trend of online shopping and exposure to social media
Market Segmentation Analysis
  • Type: Higher preferences for semi-permanent POP displays to refresh in-store marketing more frequently without a substantial investment

    Permanent POP displays are constructed from durable materials, such as metal, wood, or hard plastic, intended for long-term use, typically lasting several years. These displays are often customized and branded extensively to align with a store's aesthetic and marketing strategy. Retailers opt for permanent displays to create a lasting impression on consumers and promote high-value products. Semi-permanent POP displays are constructed from reinforced cardboard, acrylic, or light plastic materials. These displays are ideal for seasonal campaigns, new product launches, or to test the market with new cosmetic and personal care items. Brands that frequently update their marketing campaigns or have rotating featured products often opt for semi-permanent displays. Temporary POP displays are developed for short-term use, typically lasting from a few days to a few months. These displays are often made from cardboard or other lightweight, inexpensive materials. They are cost-effective and can be implemented quickly, making them perfect for limited time sales, including product launches or holiday sales.

  • Product: Growing adoption of freestanding displays for adaptability and cost-effectiveness for temporary or changing promotions

    Fixed displays are permanent display fixtures designed for long-term use in retail settings. They are typically mounted to walls or built into store furnishings. For cosmetics and personal care, fixed POP displays offer a branded, customizable showcase for products that tie into the aesthetics of the retail space. They are ideal for highlighting signature lines or new launches. These displays are preferred by retailers wishing to create a consistent shopping experience and brands with well-established customer bases or those looking to create a strong brand identity in-store. Freestanding displays are versatile, portable units placed anywhere within a retail space. Retailers and brands that require flexibility in merchandising, or those that frequently update their promotional efforts, favor freestanding POP displays. These displays are less expensive than fixed displays, making them a popular choice for limited-time offers or brands with a wide range of rotating product offerings.

  • Positioning: Rising deployment of checkout and aisle displays for higher conversion for impulse buys

    Case displays are typically enclosed showcases that present premium products, offer security for high-value items, and can be positioned on the floor or counters. Case POP displays are suited for high-end cosmetics with a need for damaged protection and enhanced visibility. Checkout displays are placed near the cash registers to encourage impulse purchases as customers complete their transactions. These POP displays are ideal for small, affordable items that can be added to a purchase. Countertop displays capitalize on counter space to present products at eye level. Countertop displays in cosmetic and personal care stores are highly preferred for small products and product samples. Digital displays use electronic screens to play videos or change graphics, typically in high-traffic areas. Digital POP displays are gaining popularity across the cosmetic and personal care industry and are suitable for interactive marketing and engaging consumers through multimedia. Dump bin displays are typically large bins filled with merchandise, making it easy for customers to browse and pick. These kinds of POP displays are suitable for clearance or promotional items in high quantities. Endcap displays are at the end of store aisles, utilizing high-traffic areas to maximize product visibility, which is ideal for promotions and new launches. Aisle displays are freestanding units placed along store aisles, making them accessible from multiple sides. On-shelf displays are integrated into the existing shelving to highlight certain products over others, which is useful for distinguishing products on crowded shelves. Quarter pallet displays are smaller pallet displays designed to hold merchandise in a compact footprint, suitable for retailers with limited floor space. Retail shelf displays are specialized shelving units designed to showcase products within the retail shelving ecosystem, which are tailored for retailers to optimize shelf space and product organization. Shop-in-shop displays create a store within a store, offering a dedicated space for a brand's full range of products, which is suitable for establishing a branded experience within a larger retail setting. Sidekick displays, also known as power wings, attach to shelving units or end caps for cross-merchandising or promoting related items next to key products. Store window displays use stores' front windows to attract passersby with visually compelling setups, ideal for seasonal promotions and high-fashion items looking to create allure and intrigue from outside the store.

  • Material Type: Demand for glass and metal displays offering a more upscale feel suitable for luxury brands

    Cardboard is a widely utilized material for developing point-of-purchase (POP) displays due to its cost-effectiveness and flexibility in design, and it is preferred for short-term or promotional displays. Cardboard displays are lightweight, making them easily transported and rearranged within retail settings. They are also environmentally friendly, often recyclable, appealing to eco-conscious brands and consumers. Foam board, also known as foam core, is characterized by its sturdy yet lightweight nature, consisting of a foam core pressed between two paper coatings. It is typically used for high-quality, temporary displays that require a higher level of aesthetic appeal than cardboard. The foam board is easily customizable and can be printed with high-resolution graphics. Glass displays exude an impression of luxury and are often used by high-end cosmetics and personal care brands. They are durable and provide a sophisticated and clean look, enhancing the premium feel of the products displayed within. Metal is preferred for long-term or permanent displays, providing a sleek and modern aesthetic. Materials, including steel and aluminum, are often used for their durability and strength, which is necessary for supporting heavier products. Metal displays can range from minimalist wireframe stands to elaborate shelf systems. Plastic POP displays are versatile and cost-effective and come in a broad spectrum of types, such as acrylic, PVC, and PETG. They include clear plastic that can be molded into intricate shapes, thus ideal for custom designs. Plastic is less fragile than glass and is lightweight, making it suitable for permanent and temporary displays. Wooden displays bring a natural and warm aesthetic that can be particularly appealing for organic or artisanal cosmetics and personal care brands. It is a strong, stable material that can be stained or painted to complement brand palettes. Wood can also signify a brand's commitment to natural materials and eco-friendliness, depending on the source of the timber and the manufacturing processes used.

  • Technology: Emerging popularity of smart/interactive displays to offer a personalized and immersive experience

    Smart/Interactive displays incorporate touchscreens, sensors, and connectivity technologies to engage customers through personalized experiences. They display interactive content such as virtual try-ons, customer-driven information, and social media integration. These POP displays are suitable for premium brands offering a high-end, immersive shopping experience, especially targeting tech-savvy consumers who appreciate personalized interactions. Static display units are traditional displays that attract attention with striking visuals, innovative designs, and creative material choices. Static displays are ideal for retailers with a limited budget or brands that prefer a simplistic approach to product presentation. Video display units feature screens that play pre-recorded or streaming multimedia content to engage customers, often combining visuals with audio elements. They work well in high-traffic areas and captivate an audience without customer interaction.

  • End-Users: Demand for durable, space-efficient, and versatile POP displays in convenience stores and supermarkets with high customer traffic

    Convenience stores require compact POP displays, often countertop in size, and designed for quick shopper turnover. These stores prefer displays suitable to showcase limited products while generating high turnover and impulse-buy products in a very visible and accessible manner. Departmental stores cater to consumers looking for various products and brands, requiring larger, more versatile POP displays. These displays are often more elaborate and accommodate extensive ranges from different vendors. Experience stores concentrate on immersive shopping experiences, frequently with high-end or boutique branding. POP displays in these settings are often custom-designed to reflect the brand's image and ethos, usually incorporating technologically advanced features. Specialty stores focus on distinct product categories and need POP displays that showcase niche products' unique features and benefits. Displays here are often more informative and educational for a discerning audience. Supermarkets are high-volume environments where POP displays emphasize durability and versatility, as they need to withstand heavy use and accommodate various product sizes.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the POP Display for Cosmetics & Personal Care Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the POP Display for Cosmetics & Personal Care Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the POP Display for Cosmetics & Personal Care Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the POP Display for Cosmetics & Personal Care Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the POP Display for Cosmetics & Personal Care Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the POP Display for Cosmetics & Personal Care Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the POP Display for Cosmetics & Personal Care Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the POP Display for Cosmetics & Personal Care Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the POP Display for Cosmetics & Personal Care Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the POP Display for Cosmetics & Personal Care Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

We faced significant challenges in identifying cost-effective and sustainable marketing tools for our sales promotions in the cosmetics and personal care sector. The POP Display for Cosmetics & Personal Care Market Research Report from 360iResearch provided us with invaluable insights and actionable strategies that transformed our approach. Thanks to the report's comprehensive analysis, we successfully implemented eco-friendly display options and optimized our marketing budget, which resulted in a marked increase in customer engagement and sales. We are immensely satisfied with the positive impact this report has had on our operations and highly recommend it to others in the industry.
KSF Global Ltd.
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the POP Display for Cosmetics & Personal Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the POP Display for Cosmetics & Personal Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • The Body Shop Brings its 'Advent of Change' to Life through Holiday Pop-Up in Union Station

    The Body Shop International Limited has launched its Advent of Change Pop-Up Shop at Union Station, Toronto, offering consumers daily product giveaways and exclusive in-store offers and educating them more about the brand's rich history rooted in purpose. [Published On: 2023-11-06]

  • Boots Launches Premium Hair Care Range

    The Walgreens-owned Boots has launched a new portfolio of 400 new products from ten high-profile professional and salon brands such as Redken, L’Oréal Professionnel, Ouai, and Briogeo. Additionally, Boots has introduced a salon-led pop-up in Vauxhall, working in collaboration with Live True London hair stylists and signaling its commitment to immersive, specialty beauty experiences. [Published On: 2023-10-17]

  • EviDenS de Beauté Unveils First Standalone Counter in Hangzhou China

    EviDenS de Beauté, a French skincare label, has expanded its reach in China by opening its inaugural counter in Hangzhou's Intime Department Store. The launch was complemented by a nine-day pop-up store, which artistically highlighted the brand's distinguished heritage and philosophy. [Published On: 2023-09-29]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the POP Display for Cosmetics & Personal Care Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Before using the POP Display for Cosmetics & Personal Care Market Research Report by 360iResearch, we faced significant challenges in effectively adopting graphic assets and digital technologies in our POP displays. The report provided us with valuable insights and actionable strategies that tailored perfectly to our needs. Specifically, we were able to identify key market trends and consumer preferences, which helped us optimize our display designs. This led to a substantial increase in customer engagement and sales. Overall, we are extremely satisfied with how the report has positively impacted our operations and look forward to leveraging more of such insights in the future.
PPDANDG.com, Inc.
Key Company Profiles

The report delves into recent significant developments in the POP Display for Cosmetics & Personal Care Market, highlighting leading vendors and their innovative profiles. These include KSF Global Ltd., PPDANDG.com, Inc., Rich Ltd. by DGS Retail, Avante Point-Of-Purchase Displays, Sonoco Products Company, The Vomela Companies, Kunshan Deco POP Display Co., Ltd., Great Little Box Company Ltd., Smurfit Kappa Group PLC, DS Smith PLC, Diamond Cosmetics, Ardent Displays, Hicon POP Displays Ltd., Marketing Alliance Group, POP Solutions S.A., Ashtonne Packaging, DIAM Group, RTC Europe Ltd., Landaal Packaging Systems, Printex Transparent Packaging, Menasha Packaging Company, LLC, PILOTES, Mitchel-Lincoln Packaging Ltd., Wrights Plastics, JC Display Packaging Co., Ltd, Bling Bling Creative Custom Packaging, Abbe Pty Ltd., Great Northern Corporation, PAX Solutions, Inc., Shenzhen LangYi Packaging Display Co., Ltd., Array Marketing, TPH Global Solutions, Adequate Steel Fabricators, Felbro, Inc., and Stephen Gould Corporation.

POP Display for Cosmetics & Personal Care Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the POP Display for Cosmetics & Personal Care Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Permanent
    • Semi-permanent
    • Temporary
  • Product
    • Fixed Displays
    • Freestanding Displays
  • Positioning
    • Aisle Display
    • Case Display
    • Checkout Display
    • Countertop Display
    • Digital Display
    • Dump Bin Displays
    • Endcap Display
    • On Shelf Displays
    • Quarter Pallet Display
    • Retail Shelf Display
    • Shop-in-Shop Display
    • Sidekick Display
    • Store Window Display
  • Material Type
    • Cardboard
    • Foam Board
    • Glass
    • Metal
    • Plastic
    • Wood
  • Technology
    • Smart/Interactive Display unit
    • Static Display unit
    • Video Display unit
  • End-Users
    • Convenience Store
    • Departmental Store
    • Experience Stores
    • Specialty Stores
    • Supermarket

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • Michigan
        • Missouri
        • Nevada
        • New York
        • North Dakota
        • Ohio
        • Pennsylvania
        • Texas
        • West Virginia
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • United Arab Emirates
      • United Kingdom

As a small-scale cosmetic store, we faced significant challenges in effectively utilizing POP displays. The 360iResearch POP Display for Cosmetics & Personal Care Market Research Report was a game-changer for us. It provided invaluable insights and actionable strategies, enabling us to optimize our POP displays for better customer engagement and increased sales. One specific benefit was a 20% increase in sales within the first quarter of implementation. The report's thorough analysis and practical recommendations have immensely improved our operations and decision-making process. We are extremely satisfied with the positive impact this report has had on our business.
Rich Ltd. by DGS Retail
This research report offers invaluable insights into various crucial aspects of the POP Display for Cosmetics & Personal Care Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. POP Display for Cosmetics & Personal Care Market, by Type
  7. POP Display for Cosmetics & Personal Care Market, by Product
  8. POP Display for Cosmetics & Personal Care Market, by Positioning
  9. POP Display for Cosmetics & Personal Care Market, by Material Type
  10. POP Display for Cosmetics & Personal Care Market, by Technology
  11. POP Display for Cosmetics & Personal Care Market, by End-Users
  12. Americas POP Display for Cosmetics & Personal Care Market
  13. Asia-Pacific POP Display for Cosmetics & Personal Care Market
  14. Europe, Middle East & Africa POP Display for Cosmetics & Personal Care Market
  15. Competitive Landscape
  16. Competitive Portfolio
  17. List of Figures [Total: 28]
  18. List of Tables [Total: 572]
  19. List of Companies Mentioned [Total: 35]
Beauty and Glamour in Focus: Elevating Customer Attention with POP Display for Cosmetic & Personal Care
May 22, 2024
Beauty and Glamour in Focus: Elevating Customer Attention with POP Display for Cosmetic & Personal Care
The realm of beauty and cosmetics is an enticing one. And the best way to capture customer attention towards such decorative products is through a strategic advertising technique, popularly known as point of purchase(POP) display for cosmetics and personal care.

Beauty brands, as well as retailers, wish to present their cosmetics and beauty offerings in a pristine and organized manner. Often, the cosmetic and makeup items are diverse, small, irregularly shaped, and atypical, making it challenging to create effective self-serve displays. This is where display and merchandising come in with a few ticks up their sleeve. A point of purchase (POP) display for cosmetics & personal care is a type of in-store advertising that seeks to put the light on specific products or promotions to grab customer attention.

High traffic areas within retail environments, such as checkout counters and aisle ends, often stock specific products. This positioning isn’t a coincidence. It’s all part of the POP display strategy! POP display solutions are wide and diverse. Aisle display, case display, countertop display, retail shelf display, shelf signs, makeup shelving, central double-sided makeup gondola, etc are some common forms of POP display.

More recently, digital technologies have taken over. Interactive kiosks and digital displays have stepped up their game and captivated customers through vibrant displays. In October 2023, SOS entered into an alliance with Ulta Beauty to introduce advanced smart kiosks within Ulta stores, aiming to enhance customer interaction through digital in-store advertising.

Shopping for personal care and beauty products is a highly engaging visual experience. With consumers becoming highly engaged with their daily beauty routine, the spotlight on POP display for cosmetics and personal care shines brighter than ever.

The Benefits of POP Display for Cosmetics and Personal Care
December 24, 2023
The Benefits of POP Display for Cosmetics and Personal Care
With the stiff competition in the cosmetic industry, businesses must keep up with the current trends in marketing if they are to thrive. Point of purchase (POP) displays for cosmetics and personal care are among the most effective and economical modes of advertising. They come with a plethora of benefits that we shall delve into in this blog post.

Increased Sales:

POP displays are known to increase sales by as much as 35%. The visual appeal of the display does wonders by catching the attention of shoppers and encouraging them to buy your product. Studies show that customers are more likely to buy a product that is in a POP display than a regular shelf display.

Easy Access to Products:

POP displays bring your products to the customer's eye level, making them easy to access. This, coupled with the range of products displayed, encourages impulse buying. As a result, customers are more likely to purchase more products than they initially intended.

Brand Awareness:

POP displays provide a great opportunity to showcase the brand and increase awareness about it. These displays incorporate your brand's colors, messages, and slogans in their design, which helps stick in the customer's mind. It's an excellent way to differentiate your brand from the competition.

Cost-Effective Advertising:

POP displays are not only economical, but they have an excellent return on investment (ROI). They do not require much space, and they showcase a variety of products, which reduces the need for additional shelving or display units. Plus, they are reusable and can be moved easily from one place to another, making them versatile.

Improved Customer Experience:

POP displays create a unique customer shopping experience, showcasing products in creative and innovative ways. They help to break the monotony of regular shelf displays, providing shoppers with an exciting and interactive experience. A positive experience leads to higher customer satisfaction and loyalty.

POP displays are an excellent investment for cosmetic and personal care businesses looking to increase their sales and brand recognition. Their numerous benefits make them a must-have marketing tool for businesses of all sizes. Start incorporating POP displays today and see the difference in your sales and customer engagement.

Frequently Asked Questions
  1. How big is the POP Display for Cosmetics & Personal Care Market?
    Ans. The Global POP Display for Cosmetics & Personal Care Market size was estimated at USD 9.77 billion in 2023 and expected to reach USD 10.71 billion in 2024.
  2. What is the POP Display for Cosmetics & Personal Care Market growth?
    Ans. The Global POP Display for Cosmetics & Personal Care Market to grow USD 19.76 billion by 2030, at a CAGR of 10.57%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.