Portable Power Bank

Portable Power Bank Market by Battery (Alkaline, Lithium Polymer, Lithium-Ion), Capacity (10000- 12999 mAh, 13000-15999 mAh, 16000-19999 mAh), Distribution, Application - Global Forecast 2024-2030

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[185 Pages Report] The Portable Power Bank Market size was estimated at USD 14.47 billion in 2023 and expected to reach USD 15.64 billion in 2024, at a CAGR 8.34% to reach USD 25.37 billion by 2030.

Portable Power Bank Market
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The portable power bank market constitutes the development, manufacturing, and sale of portable energy storage devices designed to recharge battery-powered electronic devices such as smartphones, tablets, and laptops when away from traditional power sources. These power banks are compact, mobile, and come in various capacities, sizes, and technologies, catering to different consumer needs and preferences. Portable power banks find widespread application across various consumer segments. These portable power banks are widely used across personal use, outdoor activities, and business and professional usage. With the increasing dependence on electronic devices for personal and professional activities, the demand for portable power solutions has surged across all age groups and professional backgrounds. Several factors, including the rising consumption of electronic devices, including smartphones and tablets, advancements in battery technology, rising outdoor activities, and the need for constant connectivity, influence the portable power bank market's growth. Increased capacity and efficiency, coupled with reduced size and weight of power banks, complement the market's growth. Additionally, the emergence of solar-powered and wireless power banks has started reshaping consumer preferences within the market. However, the portable power bank market faces several challenges that could affect its growth trajectory, including the issue of battery degradation over time, the risk of overheating and explosion, and a highly competitive market with the presence of numerous players. On the other hand, the evolving consumer electronics sector presents significant opportunities for innovation and growth within the portable power bank market. With the ongoing trends towards wearable devices, IoT (Internet of Things), and smart devices, the demand for more adaptable and resilient charging solutions is on the rise. Introducing power banks with features such as fast charging, solar charging, wireless charging, and increased longevity can meet rising consumer expectations. Moreover, eco-friendly and sustainable power bank solutions are expected to open new avenues for growth, reflecting the increasing consumer awareness of environmental impact.

Portable Power Bank Market - Global Forecast 2024-2030
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Capacity: Increasing preference for 10000-12999 mAh for portability and sufficient charge capacity

Capacity between 10000-12999 mAh caters to the needs of users, requiring a balance between portability and sufficient charge capacity. It's ideal for daily use, providing enough power to charge a smartphone 2-3 times, depending on the device's battery size. Power banks within this range offer a good compromise between size and capacity, making them more portable than higher-capacity options while still meeting the average consumer's power needs. Capacity between 13000-15999 mAh is suited for users looking for slightly more power for extended outings, including weekend trips. These are preferred by individuals needing to charge multiple devices or one device multiple times. These power banks offer an upgraded capacity for those who find 10000 mAh insufficient yet remain relatively compact and portable. 16000-19999 mAh power banks are targeted toward heavy users, such as travelers or mobile professionals, who rely on multiple charges for various devices throughout the day. 20000 mAh and above are designed for power users, groups on the go, or emergency power needs; these power banks can charge multiple devices multiple times and often include features for charging laptops or powering small appliances. 5000-9999 mAh power bank is ideal for users seeking lightweight and compact options for casual use, providing a full day's worth of charge for most smartphones. Less than 4999 mAh power banks are ideal for ultra-portability; these power banks cater to users needing emergency backup rather than multiple charges. They fit easily into even the smallest bags or pockets.

Application: Expanding application of portable power-banks among smartphone users

The smartphone segment remains the largest consumer of portable power banks due to the integral role of smartphones in daily life. Users prioritize fast charging, portability, and capacity. Digital cameras, especially those used by professional photographers and enthusiasts, often require extended battery life during long shooting sessions where charging outlets are inaccessible. High-capacity, durable power banks are preferred in this segment. The necessity for portable power banks in the laptop segment has escalated with the increase in remote work and education. Users demand high-output power banks capable of charging laptops multiple times. Portable Media Devices, encompassing MP3 players, portable gaming consoles, and more, have varying power requirements. Power banks for these devices focus on compactness and portability without compromising capacity. Tablets require power banks with medium to high capacity and the ability to deliver power at a higher wattage. Users often seek dual charging ports to charge multiple devices. Wearable devices, including smartwatches and fitness trackers, generally consume less power but demand more frequent charges due to continuous use. Compact and lightweight power banks with a lower output perfectly suit this category.

Regional Insights

The portable power bank market in North and South America shows significant growth, driven by a high demand for mobile devices and an ever-increasing need for on-the-go power solutions. The United States is at the forefront of the adoption of portable power banks in North America due to the high penetration of smartphones and other portable electronic devices. In South America, Brazil and Argentina are witnessing a surge in demand for power banks, propelled by increasing smartphone adoption and a growing population of tech-savvy individuals. In Europe, the market for portable power banks is expanding steadily. The growth is fueled by a rise in outdoor activities such as camping and hiking, alongside a robust increase in the use of smart devices. Nations, including Germany, France, and the United Kingdom, are at the forefront, showcasing high consumer demand for reliable power banks. The European market is also interested in eco-friendly options, driving manufacturers to innovate with biodegradable materials and solar charging capabilities. Consumer demand in the Middle East and Africa is evolving, with a noticeable inclination towards solar-powered devices, owing to the abundant sunlight. The market in these regions is emerging, with significant potential for growth in the mobile accessories sector. The APAC region is experiencing rapid development in the portable power bank market, outpacing other regions due to its vast population and the ubiquity of mobile devices. China and India significantly contribute to this growth due to their massive consumer bases and increasing internet penetration rates. The region's market is characterized by high competition, with consumers showing a preference for high-capacity, fast-charging power banks. Furthermore, the presence of key manufacturers in the region contributes to the availability of cost-effective products.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Portable Power Bank Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Portable Power Bank Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • U&i Launches New Wireless Neckband and Power Bank In India

    U&i recently unveiled its latest offerings, comprising a cutting-edge wireless neckband and a highly efficient power bank. Marking a significant advancement in the portable power solutions sector, the newly introduced power bank promises consumers an enhanced user experience with its high-capacity charging capabilities, designed to meet the growing demand for reliable and portable power sources in today's fast-paced lifestyle. [Published On: 2024-01-11]

  • InfinaCore Launches P3 Pro, The Next-Gen Portable Charger and Power Bank for Laptops, Smartphones

    Infinacore announced the launch of its latest innovation, the P3 Pro portable power bank. This state-of-the-art device is designed to cater to the ever-growing demands of modern tech consumers, offering a seamless blend of portability, high efficiency, and advanced charging technology. With its remarkable 10,000mAh battery capacity, the P3 Pro is adept at providing multiple charges to various devices, including smartphones, tablets, and other USB-C compatible gadgets. [Published On: 2024-01-08]

  • Urbn Launches Ultra Compact Power Bank With 20,000mAh Capacity

    URBN unveiled an exceptionally compact power bank boasting an impressive 20,000mAh capacity. This latest offering from URBN is meticulously designed to cater to the growing consumer demand for high-capacity yet portable power solutions. Its ultra-compact size stands out in the competitive landscape, making it an ideal choice for tech-savvy users who value efficiency and portability. [Published On: 2023-12-07]

Key Company Profiles

The report delves into recent significant developments in the Portable Power Bank Market, highlighting leading vendors and their innovative profiles. These include ADATA Technology Co., Ltd., AIGO Electronics Technology Co. Ltd., Ambrane India Pvt Ltd, Amya Technology Co. Ltd, Anker Innovations Technology Co., Ltd., Aukey Technology Co., Ltd., Duracell Inc., FSP Technology Inc., GP Batteries International Ltd, Guangdong Pisen Electronics Co. Ltd, Intex Technologies, iWalk EU, Lenovo Group Ltd., Maxell Holdings, Ltd., Mophie, Inc., myCharge, Omnicharge, Inc., RAVPower by Sunvalley Group, Samsung Electronics Co., Ltd., Shenzhen Hali-Power Industrial Co., Ltd., Shenzhen Koeok Electronic Technology Co.,Ltd, Sony Corporation, Sunvalleytek International Inc., TP-Link Corporation Limited, uNu Electronics, Inc, Vinci Brands LLC, Xiaomi Corporation, and XPAL Power, Inc..

Market Segmentation & Coverage

This research report categorizes the Portable Power Bank Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Battery
    • Alkaline
    • Lithium Polymer
    • Lithium-Ion
  • Capacity
    • 10000- 12999 mAh
    • 13000-15999 mAh
    • 16000-19999 mAh
    • 2000 mAh & Above
    • 5000-9999 mAh
    • Less than 4999 mAh
  • Distribution
    • Offline Mode
    • Online Mode
  • Application
    • Digital Camera
    • Laptop
    • Portable Media Device
    • Smartphone
    • Tablet
    • Wearable Device

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Portable Power Bank Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Portable Power Bank Market?
  3. What are the technology trends and regulatory frameworks in the Portable Power Bank Market?
  4. What is the market share of the leading vendors in the Portable Power Bank Market?
  5. Which modes and strategic moves are suitable for entering the Portable Power Bank Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Portable Power Bank Market, by Battery
  7. Portable Power Bank Market, by Capacity
  8. Portable Power Bank Market, by Distribution
  9. Portable Power Bank Market, by Application
  10. Americas Portable Power Bank Market
  11. Asia-Pacific Portable Power Bank Market
  12. Europe, Middle East & Africa Portable Power Bank Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 386]
  17. List of Companies Mentioned [Total: 28]
Frequently Asked Questions
  1. How big is the Portable Power Bank Market?
    Ans. The Global Portable Power Bank Market size was estimated at USD 14.47 billion in 2023 and expected to reach USD 15.64 billion in 2024.
  2. What is the Portable Power Bank Market growth?
    Ans. The Global Portable Power Bank Market to grow USD 25.37 billion by 2030, at a CAGR of 8.34%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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