Poultry Nutrition & Health

Poultry Nutrition & Health Market by Product Type (Diagnostic Solutions, Medicinal Feed Additive, Nutritional Feed Additives (premix)), Poultry Type (Chickens, Ducks, Geese), Distribution Channel - Global Forecast 2024-2030

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[193 Pages Report] The Poultry Nutrition & Health Market size was estimated at USD 6.20 billion in 2023 and expected to reach USD 6.59 billion in 2024, at a CAGR 6.51% to reach USD 9.64 billion by 2030.

Poultry Nutrition & Health Market
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Poultry nutrition & health implies the premix, medicines, and vaccinations that can enable poultry to provide the energy and material needed to develop bone, flesh, feathers, and eggs. Poultry feed is primarily a mixture of a balanced amount of water, carbohydrates, fats, proteins, minerals, and vitamins. The world has tremendously noticed a hike in the production and trade of poultry products, encouraging the need to grow healthy poultry. The government has taken multiple initiatives to expand poultry farming, and many programs have come into existence to raise awareness of vaccination, elevating the provision of high-quality poultry nutrition. However, failure and quality concerns of poultry health products and product recalls have limited the use of many poultry nutrition items. Market players are constantly working on improving the performance and efficacy of these nutrition products to ensure their acceptability among poultry farmers worldwide. New devices based on AI and ML have also emerged for the diagnosis of poultry health.

Regional Insights

The Americas region portrays an advancing poultry nutrition & health market, owing to their high poultry production and export activities, particularly from the U.S. and Brazil. The countries in the region have been long involved in poultry vaccination and immunization programs and health testing. Recently, the U.S. government announced testing four potential bird flu vaccines for poultry and considered chicken vaccinations. The U.S. and Canada are also home to major companies involved in poultry health, serving small farms and large production sites. In the Asian region, consumers are increasingly seeking more animal protein, with chicken leading the way in China, the Philippines, and Indonesia. Global companies are introducing their trust products in safe and sustainable poultry operations to countries across the region. The European region has portrayed a more standardized approach to poultry health, with organizations such as European Symposium on Poultry Nutrition (ESPN) consistently involved in providing awareness. Moreover, broiler feeds are one of the major produced feeds in the region, and the players are conducting R&D to introduce new products in the market.

Market Dynamics

The market dynamics represent an ever-changing landscape of the Poultry Nutrition & Health Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing production and trade of poultry products
    • Government initiatives and incentives to expand poultry farming activities
    • Growing awareness of immunization programs for poultry
  • Market Restraints
    • Incidences of poultry premix and medicines recalls
  • Market Opportunities
    • Rise of new poultry nutrition products and their availability online
    • Introduction of advanced poultry health diagnostics technologies
  • Market Challenges
    • Concerns associated with vaccine failure in poultry
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Poultry Nutrition & Health Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Poultry Nutrition & Health Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Poultry Nutrition & Health Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Poultry Nutrition & Health Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Poultry Nutrition & Health Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Poultry Nutrition & Health Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Poultry Nutrition & Health Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Poultry Nutrition & Health Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Poultry Nutrition & Health Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Poultry Nutrition & Health Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Poultry Nutrition & Health Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Poultry Nutrition & Health Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Biochem Pharma Launches Poultry Nutritional Products in Vietnam

    Biochem Pharmaceuticals Industries Limited announced the launch of its poultry nutrition and health products in Vietnam. This move is a major development for the industry, as it offers many benefits to farmers and producers. The product line provides high-quality, customized nutritional solutions tailored to Vietnamese poultry producers' needs, enabling local farmers to produce healthier birds with improved output and profits while reducing production costs. In addition, Biochem Pharma's products have been certified by the World Animal Health Organisation (OIE), assuring their safety and efficacy. With this significant development in the poultry nutrition industry, Vietnam is likely to see further progress in animal welfare and production efficiency. [Published On: 2023-05-10]

  • Avril, Sanders to Acquire Axéréal Animal Nutrition Business

    Avril Group recently announced its intention to acquire Axral Animal Nutrition, a leading global provider of advanced nutrition solutions for poultry. This move is part of Avril's ongoing strategy to broaden its portfolio and expand into new markets. With this acquisition, Avril gains access to Axral's innovative product range, which includes specialty feed ingredients and additives, tailor-made premixes, and high-value poultry feed products tailored to the industry's needs. Additionally, Avril Group benefits from Axral's extensive research partnerships and in-depth poultry nutrition and health expertise. This acquisition is expected to positively impact Avril's growth trajectory as they gain access to new technological capabilities and valuable resources that help them develop more efficient nutrition solutions for the global poultry sector. [Published On: 2023-05-04]

  • Innovad to Acquire Swiss-based Herbonis, its Affiliates

    As the poultry nutrition and health market continues to expand, the acquisition of Swiss-based Herbonis by Innovad is a significant milestone in the development of the industry. This move brings innovative new products to the market, including dietary supplements that can help improve the overall performance of poultry. Herbonis' portfolio also includes top-of-the-line poultry feed additives, which could benefit farmers seeking to optimize their production. Beyond nutritional benefits, Innovad's acquisition of Herbonis could provide economic gains for companies and customers who benefit from improved product quality and reduced costs. This acquisition should be a positive step for the poultry nutrition and health market. [Published On: 2023-04-27]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Poultry Nutrition & Health Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Poultry Nutrition & Health Market, highlighting leading vendors and their innovative profiles. These include AB Agri Limited, Adisseo Group, Advanced Enzyme Technologies Limited, Alivira Animal Health Limited, Alltech Inc., Archer Daniels Midland Company, Avanti Feeds Limited, BASF SE, BioChek B.V., Boehringer Ingelheim International GmbH, Cargill, Incorporated, Ceva Santé Animale, DuPont Animal Nutrition, Elanco, Evonik Industries AG, Godrej Agrovet Limited, Hi-Pro Feeds by Nutreco International B.V., HIPRA, S.A., IDEXX Laboratories, Inc., Innovative Diagnostics, Kemin Industries, Inc., Kent Nutrition Group, Koninklijke DSM N.V., Lallemand Inc., Merck KGaA, Perdue Farms Inc., Phibro Animal Health Corporation, QIAGEN N.V., Rossari Biotech Limited, Royal GD, Thermo Fisher Scientific Inc., Tyson Foods, Inc., Venkys Ltd., Virbac Corporation, Weefsel Pharma, and Zoetis, Inc..

Poultry Nutrition & Health Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Poultry Nutrition & Health Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product Type
    • Diagnostic Solutions
      • ELISA
      • Molecular Diagnostic Test
      • PCR
    • Medicinal Feed Additive
      • Amino Acids
      • Minerals
      • Vitamins
    • Nutritional Feed Additives (premix)
      • Enzymes
      • Feed Acidifiers
      • Hormones
      • Immune Modulators
      • Prebiotics & Probiotics
    • Pharmaceuticals
      • Anti-Inflammatory
      • Antibiotics
      • Ectoparasiticides
      • Endoparasiticides
    • Vaccines
  • Poultry Type
    • Chickens
      • Broilers
      • Layers Hens
    • Ducks
    • Geese
    • Guinea fowl
    • Turkeys
  • Distribution Channel
    • E-commerce
    • Hospital Pharmacies
    • Retail Pharmacies

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Poultry Nutrition & Health Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Poultry Nutrition & Health Market, by Product Type
  7. Poultry Nutrition & Health Market, by Poultry Type
  8. Poultry Nutrition & Health Market, by Distribution Channel
  9. Americas Poultry Nutrition & Health Market
  10. Asia-Pacific Poultry Nutrition & Health Market
  11. Europe, Middle East & Africa Poultry Nutrition & Health Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 748]
  16. List of Companies Mentioned [Total: 36]
Revolutionizing Poultry Health With Advanced Diagnostics Technologies
June 28, 2023
Revolutionizing Poultry Health With Advanced Diagnostics Technologies
Technology has been transforming the veterinary industry, and it is no secret that advanced health diagnostics technologies have revolutionized animal care. The poultry industry is no exception. With an ever-increasing demand for poultry products worldwide, maintaining good poultry health and nutrition is essential to ensure product quality that meets the needs of consumers. As a result, technological advances have made it possible to improve the lives of poultry by enhancing diagnostics, increasing efficiency, and reducing costs. This blog post will discuss how advanced poultry health diagnostics technologies are transforming the poultry industry and why their benefits cannot be overstated.

Improved Disease Detection:

Newcastle disease, avian influenza, and infectious bronchitis can devastate poultry production and, in some cases, spread to humans. Technology has contributed to developing advanced disease detection technologies to tackle this issue. Advances in molecular biology techniques have made it possible to identify pathogens and diseases with greater accuracy, speed, and specificity. PCR tests, for example, can detect viral and bacterial infections in less than an hour, which is important for quick response and disease identification.

Better Feed Management:

Poultry feed accounts for up to 70% of the cost of poultry production. With smart sensors and data analytics, producers can monitor, predict and adjust feed intake and nutrient compositions with greater precision and accuracy. Using real-time data and analytics allows farmers to detect patterns, improve feed conversion rates, and meet the specific nutritional needs of birds. Producers can reduce feed-related diseases, increase flock efficiency, and reduce costs with this technology.

Increased Efficiency and Productivity:

Another benefit of advanced diagnostics technology is increased efficiency and productivity, improving overall profitability. Integrating digital technologies into traditional poultry production and processing techniques, such as automating egg collection and hatchery management, has resulted in significant time and cost savings. Unmanned aerial vehicles (UAVs) or drones can also map fields, monitor flocks, and survey disease outbreaks in large-scale poultry production facilities.

Improved Animal Welfare:

As demand for healthier and more ethically produced food continues to increase, so has the need to protect the welfare of the animals that we consume. Advanced diagnostics technology has made it possible to monitor poultry behavior, health, and environmental conditions, allowing producers to provide optimal living conditions. This technology can detect situations like overcrowding, temperature fluctuations, and air quality and take corrective action immediately, thereby ensuring high animal welfare standards.

Sustainable Poultry Farming:

The use of advanced diagnostics technology also ensures sustainable poultry farming practices. Advanced data analytics makes it possible to determine the environmental impact of poultry production, reduce food waste and lessen the use of natural resources. With this technology, real-time data can help farmers make decisions that optimize resource utilization, create a closed-loop system, and significantly reduce the environmental impact of poultry production.

Advanced diagnostics technologies are transforming the poultry industry, from disease detection to feed management and automated egg collection to sustainable practices. It is no secret that the benefits of these technologies are immense, and their importance cannot be overstated. As more and more producers begin to embrace these advanced technologies, it is clear that poultry farming can become more sustainable, profitable, and animal-friendly while, at the same time, producing healthy products with high quality that meet the needs of the ever-increasing global demand.

Frequently Asked Questions
  1. How big is the Poultry Nutrition & Health Market?
    Ans. The Global Poultry Nutrition & Health Market size was estimated at USD 6.20 billion in 2023 and expected to reach USD 6.59 billion in 2024.
  2. What is the Poultry Nutrition & Health Market growth?
    Ans. The Global Poultry Nutrition & Health Market to grow USD 9.64 billion by 2030, at a CAGR of 6.51%
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