Probiotics Dietary Supplements

Probiotics Dietary Supplements Market by Form (Capsules, Chewables & Softgels, Powders), Application (Medical, Sports & Fitness), End-User, Distribution Channel - Global Forecast 2024-2030

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[186 Pages Report] The Probiotics Dietary Supplements Market size was estimated at USD 35.40 billion in 2023 and expected to reach USD 39.01 billion in 2024, at a CAGR 10.51% to reach USD 71.27 billion by 2030.

Probiotics Dietary Supplements Market
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Probiotic dietary supplements are formulations intended to deliver live microbial ingredients to the gut and confer health benefits to the host. These supplements typically contain strains of beneficial yeasts or bacteria. They are designed to support the balance of the gut microbiota, aid digestion, and contribute to overall gut health and immune function. Available in various forms such as capsules, powders, liquids, or chewable, probiotic dietary supplements serve as an adjunct to a balanced diet for individuals looking to enhance their gastrointestinal well-being through non-pharmaceutical means. Increased awareness of gut health and its link to overall wellness is a significant driver for the probiotics dietary supplements market. The rise in digestive disorders, the aging population, and the growing preference for preventive healthcare further stimulate demand for these products. The market faces challenges related to stringent regulations and the need for extensive clinical research to substantiate health claims. Variability in strains' quality and stability during storage and use raises concerns about the efficacy of products, affecting consumer trust and acting as a hindering factor for the market. However, the trend toward personalized nutrition has opened new avenues for customized probiotic formulations. Innovations in strain development and encapsulation technologies may improve product efficacy and heightened focus on women's health, immune support, and mental well-being offers new product positioning opportunities.

Probiotics Dietary Supplements Market - Global Forecast 2024-2030
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Form: Growing preferences for chewable and softgels with new taste flavors

Capsules are among the most common forms of probiotics dietary supplements favored for their convenience, portability, and ease of swallowing. Consumers prefer capsules, which often have delayed-release properties that protect the probiotics from stomach acids, ensuring more cultures reach the intestinal tract. Chewables and softgels are favored by children and the elderly population who have difficulty swallowing traditional capsules or tablets. Additionally, flavored chewables offer a pleasing taste, encouraging consistent supplementation. Powders provide a flexible dosage method, as they can be blended with liquids or soft foods. They often come in large quantities, providing a cost-effective solution for long-term use. Tablets are chosen for their long shelf-life and typically lower cost. Enteric-coated tablets are an emerging trend as they help safely deliver probiotics past the stomach's acidic environment.

Application: Rising consumption of sports probiotic dietary supplements to enhance physical performance and recovery

In the medical context, probiotic dietary supplements are typically aimed at enhancing gut health and supporting the digestive system. The need-based preference for these products in a medical setting stems from their application in preventing antibiotic-associated diarrhea, treating inflammatory bowel diseases, and managing gut dysbiosis, among other health concerns. Probiotic dietary supplements in the sports and fitness sector are formulated to cater to the needs of athletes and fitness enthusiasts. These supplements are tailored to aid recovery, enhance immune function, and improve protein absorption and muscular health. The preference for probiotics in this segment is growing as athletes seek non-pharmacological ways to maintain optimal health and performance.

End-User: Growing demand for easy-to-swallow capsules or powders from geriatric and infant population

Adults commonly seek probiotic dietary supplements to support digestive health, enhance immunity, and manage weight. Preference within this segment leans towards formulations that offer added health benefits, such as increased fiber content, or those that can be easily integrated into a busy lifestyle, such as probiotic-fortified foods and beverages. Probiotic supplements for children are designed to promote gastrointestinal wellness and boost immunity. Products in this segment are often formulated for picky eaters, with flavors and formats that appeal to children, such as gummies or chewable tablets. The geriatric population focuses on probiotics that assist with age-related digestive issues, bolster immune function, and enhance cognitive health. Popular forms for this segment include easy-to-swallow capsules or powders that can be mixed into beverages. Infant probiotics are carefully formulated to support the gut microbiota development in newborns and babies. Drops or powders that can be added to formula or breast milk are standard formats. The focus is on strains that promote a healthy gut environment, which can influence overall growth and development.

Distribution Channel: Inclining preferences for online channels owing to convenience of home delivery

The offline channel for probiotics dietary supplements includes various traditional retail formats such as health stores, pharmacies, and supermarkets. These physical retail locations offer consumers the experience of personalized advice from staff, immediate purchase satisfaction, and the ability to physically evaluate the product before purchasing. Online channels include e-commerce platforms, company websites, and social media sales. This segment has grown significantly due to changing consumer habits and the convenience of home delivery. The need for detailed product information and reviews is also a significant driver of online sales.

Regional Insights

The probiotics dietary supplements market in the Americas has been observing robust growth, primarily driven by heightened consumer awareness about gut health and overall well-being. The United States, with the presence of significant probiotics manufacturers and a surge in demand for functional foods and dietary supplements, contributes majorly to this growth. Furthermore, regulatory support from agencies, including the Food and Drug Administration (FDA), provides a conducive environment for market growth. The probiotics dietary supplements market in Europe is mature, with a well-established consumer base, particularly in France, Germany, and the UK. Consumer preferences for high-quality, science-backed probiotics propel companies to invest in research and development in this region. European regulatory scrutiny ensures the products meet stringent quality standards, reinforcing consumer trust. The Middle East and Africa present emerging markets with potential growth owing to rising health awareness and disposable incomes. The APAC region is experiencing the fastest-growing market for probiotics dietary supplements, attributed to rising health consciousness, increasing purchasing power, and widespread urbanization. China's large consumer base and growing elderly population are key drivers, while a long-standing tradition of probiotics consumption for health guides Japan's market. India is witnessing growth due to rising awareness and lifestyle diseases.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Probiotics Dietary Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Probiotics Dietary Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Herbaland Develops Probiotic Powder Sticks Featuring 10-Strain Blend

    Herbaland Naturals introduces its innovative Daily Probiotic Powder Sticks, a convenient and fun supplement designed for both adults and children aged three and above. The Strawberry Shake and Lemon Clementine, flavored powder sticks, are specifically created for easy consumption, dissolving directly in the mouth, making them a superior choice for those who struggle with pills and seek a more enjoyable supplementation experience. [Published On: 2023-10-13]

  • Danone launches new science-based probiotic supplement to support breastfeeding experiences

    Almimama by Danone is an innovative dietary supplement engineered to alleviate the risk of mastitis, a condition impacting roughly 25% of breastfeeding mothers, characterized by symptoms such as severe breast pain, fever, and signs akin to flu. This unique synbiotic formulation harnesses the power of the probiotic L. salivarius PS2, paired with prebiotic fructo-oligosaccharides (FOS), serving as a beacon of hope for mothers seeking a natural approach to support their breastfeeding journey. [Published On: 2023-07-10]

  • Roquette Launches PEARLITOL ProTec, a new excipient for the stability of probiotic supplements

    Roquette has introduced PEARLITOL ProTec to the health and nutrition industry, heralding a new era for probiotic dietary supplements. PEARLITOL ProTec is a novel, co-processed excipient composed of mannitol and maize starch, designed specifically to safeguard and maintain the stability of moisture-sensitive active substances such as probiotics. Its introduction has the capability to significantly extend shelf life, enhance product consistency, and facilitate the creation of consumer-friendly dosage formats, including chewable tablets, stick packs, and powder sachets. [Published On: 2023-05-09]

Key Company Profiles

The report delves into recent significant developments in the Probiotics Dietary Supplements Market, highlighting leading vendors and their innovative profiles. These include Aenova Holding GmbH, Archer Daniels Midland Company, BASF SE, BioGaia AB, Chr. Hansen Holding A/S, Church & Dwight Co., Inc., Custom Probiotics, Inc., Danone S.A., DuPont de Nemours, Inc., Herbaland, International Flavors & Fragrances, Inc., Leucine Rich Bio, Lonza Group AG, Nature's Bounty (NY) Inc., Nestlé S.A., NOW Health Group, Inc., NutriFlair, Optibac Probiotics by Wren Laboratories Ltd., Ora Organic, Probi AB, Probium by Dietary Pros, Inc., Procter & Gamble Company, Reckitt Benckiser Group PLC, Roquette Frères, Royal DSM, SC Nutra, Wellbeing Nutrition, and Yakult Danone India Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Probiotics Dietary Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Form
    • Capsules
    • Chewables & Softgels
    • Powders
    • Tablets
  • Application
    • Medical
    • Sports & Fitness
  • End-User
    • Adults
    • Children
    • Geriatric
    • Infants
  • Distribution Channel
    • Offline
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Probiotics Dietary Supplements Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Probiotics Dietary Supplements Market?
  3. What are the technology trends and regulatory frameworks in the Probiotics Dietary Supplements Market?
  4. What is the market share of the leading vendors in the Probiotics Dietary Supplements Market?
  5. Which modes and strategic moves are suitable for entering the Probiotics Dietary Supplements Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Probiotics Dietary Supplements Market, by Form
  7. Probiotics Dietary Supplements Market, by Application
  8. Probiotics Dietary Supplements Market, by End-User
  9. Probiotics Dietary Supplements Market, by Distribution Channel
  10. Americas Probiotics Dietary Supplements Market
  11. Asia-Pacific Probiotics Dietary Supplements Market
  12. Europe, Middle East & Africa Probiotics Dietary Supplements Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 376]
  17. List of Companies Mentioned [Total: 28]
Frequently Asked Questions
  1. How big is the Probiotics Dietary Supplements Market?
    Ans. The Global Probiotics Dietary Supplements Market size was estimated at USD 35.40 billion in 2023 and expected to reach USD 39.01 billion in 2024.
  2. What is the Probiotics Dietary Supplements Market growth?
    Ans. The Global Probiotics Dietary Supplements Market to grow USD 71.27 billion by 2030, at a CAGR of 10.51%
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