[195 Pages Report] The Public Cloud Market size was estimated at USD 28.17 billion in 2023 and expected to reach USD 32.31 billion in 2024, at a CAGR 16.55% to reach USD 82.33 billion by 2030.
The public cloud is owned, operated by a provider, and shared across multiple tenants via the Internet. Many enterprise businesses look to the public cloud to expand existing IT resources on demand without committing to expanding their physical IT infrastructure. Public clouds save companies from the expensive costs of purchasing, managing, and maintaining on-premises hardware and application infrastructure. Government initiatives for digital transformation and the high effectiveness of hosting applications in the public cloud have expanded the popularity of the public cloud. The development of IoT-based city infrastructure and smart consumer electronics has increased the need for public cloud-based storage. However, the lack of technical expertise associated with the public cloud and issues associated with data privacy & security of using the public cloud remains significant reason for their limited deployment. New product launches include a more secure and safer range of public clouds, and with the establishment of more data centers, investments in the public cloud are expected to rise in the coming years.
The Americas public cloud market is proliferating, driven by established cloud technology companies constantly investing in developing new and improved services. The Asia-Pacific region portrays many small and medium-sized enterprises gradually shifting to cloud computing, particularly in the BFSI and IT sectors. Governments in India, China, South Korea, Thailand, Indonesia, and Japan have initiated multiple cloud adoption programs to expand the popularity of cloud in this region, creating immense opportunities for public cloud adoption. The European region provides strict rules and regulations regarding cloud computing and requires public cloud providers to ensure the service is safe and secure. Finland and Sweden are the top nations adopting and deploying cloud services most efficiently. Germany, Italy, the UK, UAE, and the Netherlands are home to several startups working on integrating new technologies with the public cloud while catering to individual and enterprise cloud users.
The market dynamics represent an ever-changing landscape of the Public Cloud Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
- Market Drivers
- Government initiatives for digital transformation and cloud deployment among industries
- Rise in internet of things (IoT) technology and use of real-time analytics solutions
- Improved effectiveness for hosting applications in public cloud
- Market Restraints
- High cost and lack of technical expertise associated with public cloud
- Market Opportunities
- New product launches with the incorporation of regulations compliance management
- Surging investments for public cloud in data center establishments
- Market Challenges
- Concerns associated with data privacy and security of public cloud
The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Public Cloud Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Public Cloud Market.
The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Public Cloud Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.
The value chain of the Public Cloud Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.
The pricing analysis comprehensively evaluates how a product or service is priced within the Public Cloud Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Public Cloud Market.
The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Public Cloud Market.
The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Public Cloud Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.
The trade analysis of the Public Cloud Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.
The regulatory framework analysis for the Public Cloud Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Public Cloud Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Public Cloud Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Palantir and Microsoft Expand Cloud Partnership to Public Sector
In a move to provide enhanced technology to the public sector, Palantir and Microsoft have expanded their cloud partnership. This partnership will bring together Palantir's expertise in data-driven solutions with the power of Microsoft's Azure cloud computing platform. The goal of this collaboration is to provide government agencies and other public sector organizations with improved access to data analytics and artificial intelligence capabilities. With Microsoft's commitment to security and compliance, and Palantir's proven track record in delivering powerful data solutions, this expanded partnership is sure to benefit the public sector in numerous ways. [Published On: 2023-04-05]
Edgeless Systems raises USD 5 million for public cloud security
Edgeless Systems, a German cybersecurity firm, recently announced raising USD 5 million in funding to enhance public cloud security. This investment round was led by Led by Immer Group, with participation from various other prominent industry players. Edgeless Systems aims to provide comprehensive security solutions for public cloud platforms, which can often be vulnerable to cyber threats. The funding will further strengthen the company's position in this growing market and help it expand its offerings to customers globally. With the rise of remote work and cloud adoption, cybersecurity has become more critical than ever. Edgeless Systems' cutting-edge approach to cloud security is timely and essential to protect sensitive information stored on cloud servers. [Published On: 2023-03-07]
Cloud optimisation company ProsperOps nets USD 72m
ProsperOps, a cloud optimization company, has secured an impressive USD 72M in funding. This funding round was led by Greycroft, a venture capital firm specializing in technology investments, and included participation from other notable investors. As more businesses continue to adopt cloud-based solutions, there is an increasing need for innovative tools to optimize and streamline these processes. ProsperOps' unique approach to cloud optimization has clearly resonated with investors, making it one of the most promising companies in the public cloud market. With this funding, ProsperOps is well-positioned to continue developing cutting-edge solutions that empower businesses to maximize the benefits of cloud technology. [Published On: 2023-02-24]
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Public Cloud Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
The report delves into recent significant developments in the Public Cloud Market, highlighting leading vendors and their innovative profiles. These include ORock Technologies Inc., The Constant Company, LLC, Intel Corporation, Ionos Inc., Microsoft Corporation, Blue Prism Limited, NetApp, Inc., Consensus Cloud Solutions, Inc., AppScale Systems, Inc., Lumen Technologies, Cloudways Ltd., Genesis Cloud GmbH, VMware Inc., Shanghai Yunzhou Information and Technology Ltd., Virtustream, Inc., Salesforce.com Inc., Amazon Web Services, Inc., amazee.io AG, Oracle Corporation, Zymr, Inc., Tudip Technologies Pvt. Ltd., SAP SE, Rackspace Inc., Sify Technologies, International Business Machines Corporation, dinCloud, LLC, Cloudflex Cloud Computing Services Ltd., Suse Group, Aptible Inc., Ekco Cloud Limited, Netmagic Solutions Pvt. Ltd., Godesic Limited DBA Cutover, Kamatera, Inc., Platform.sh SAS, CTRLS Datacenters Ltd., Alibaba Group Holdings Ltd., Cisco Systems Inc., Linode LLC, ServiceNow, Inc., OpenNebula Systems, Adobe Inc., Orange Group, HashiCorp, Inc., and MicroHost Cloud.
This research report categorizes the Public Cloud Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Services
- Infrastructure-as-a-Service
- Platform-as-a-Service
- Software-as-a-Service
- Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
- End-Use
- BFSI
- Energy & Utilities
- Government & Public Sector
- Healthcare
- IT & Telecom
- Manufacturing
- Media & Entertainment
- Retail & Consumer Goods
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
- Preface
- Research Methodology
- Executive Summary
- Market Overview
- Market Insights
- Public Cloud Market, by Services
- Public Cloud Market, by Enterprise Size
- Public Cloud Market, by End-Use
- Americas Public Cloud Market
- Asia-Pacific Public Cloud Market
- Europe, Middle East & Africa Public Cloud Market
- Competitive Landscape
- Competitive Portfolio
- List of Figures [Total: 22]
- List of Tables [Total: 294]
- List of Companies Mentioned [Total: 44]
Public Cloud and the Internet of Things (IoT):
The IoT has transformed the way many industries operate. IoT devices generate a huge amount of data, and the cloud plays an instrumental role in storing, processing, and retrieving this data. The public cloud is essential in providing a flexible, scalable, and cost-effective solution for IoT data processing. Powerful IoT platforms are now available on the public cloud, offering many features and functionalities IoT applications require. These platforms offer reliability, high availability, and automated management, offering a solution for IoT applications that were previously not available.
Public Cloud and Real-time Analytics:
Real-time analytics is the ability to collect and analyze data in real-time, which presents a significant opportunity for businesses to react quickly to changing environments. With the public cloud, organizations can access real-time analytics tools and services to help them make data-driven decisions. With the integration of AI capabilities, the public cloud can offer sophisticated analytics tools to businesses of all sizes.
Reduced Time to Market:
Public cloud and IoT technology have made it easier for companies to quickly market advanced products and services. IoT devices enable companies to collect data from their products in real-time. The public cloud allows storing, processing, and retrieving this data instantly, providing companies with valuable insights. These insights can help businesses create innovative products and services that meet emerging customer needs. In turn, this lowers new product development costs and shortens the time for market introduction.
Security and Compliance:
As data privacy laws become stricter, many businesses are looking to the public cloud to ensure security and compliance. With the rise of IoT technology, data security has become a top priority for enterprises. Public cloud providers offer numerous security and compliance services to ensure data is safe from cyber-attacks which assist organizations in complying with regulatory requirements and avoiding legal and financial penalties.
Cost-effective Solution:
The public cloud offers a cost-effective IoT and real-time analytics solution. With traditional IT infrastructure, the cost is a significant barrier for companies of all sizes. However, the pricing model of public cloud services makes it an affordable solution for even small businesses. By eliminating capital expenditures, public cloud services provide businesses with a convenient and cost-effective way to access the latest technologies.
The integration of IoT technology and real-time analytics solutions has transformed the public cloud into a comprehensive solution for businesses of all sizes. The public cloud offers many benefits, including reduced time to the market and cost-effective solutions. The security and compliance services ensure data privacy and protection, making the public cloud ideal for businesses dealing with large amounts of IoT data. The public cloud provides flexibility, scalability, and automation, providing businesses with valuable insights and the ability to quickly bring innovative products to market. With its many advantages, it's no wonder why many businesses are migrating to the public cloud.
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