Rice Market by Type (Black Rice, Brown Rice, Red Rice), Grain Size (Long Grain, Medium Grain, Short Grain), Production Method, Distribution Channel, End-User - Global Forecast 2024-2030

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[199 Pages Report] The Rice Market size was estimated at USD 300.19 billion in 2023 and expected to reach USD 307.60 billion in 2024, at a CAGR 2.56% to reach USD 358.50 billion by 2030.

Rice Market
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Rice is a highly popular and widely consumed staple food. It is a cereal grain that originates from Oryza glaberrima or Oryza sativa, the seed of the grass species. The rice market encompasses the production, distribution, and consumption of various rice grains worldwide. There are many rice varieties, including long-grain and short-grain, each with its texture, flavor, and culinary uses. The increasing global population demands more food supply, significantly driving up rice consumption, and the wide availability of rice products and their wide variety through online distribution media is expected to drive market growth. Climate change poses a significant threat to crop yields, with unpredictable weather patterns affecting harvests that may hamper its market demand. Expanding organic rice farming practices that cater to health-conscious consumers seeking natural products without chemical residues from pesticides or synthetic fertilizers and advancement in the production and sourcing of rice are expected to create a lucrative opportunity for the rice market in the coming years.

Rice Market - Global Forecast 2024-2030
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Type: Poliferating adoption of brown rice due to its numerous health benefits

Black rice is highly nutritious, loaded with antioxidants, fiber, and protein, and has gained popularity globally among health-conscious consumers as a healthier alternative to white rice. This rice suits those who prefer nutrient-dense diets or need to maintain weight and control blood sugar levels. Brown rice, a whole-grain variety with its outer hull removed but retaining its bran layer offers numerous health benefits compared to white rice as this rice is rich in vitamins, minerals, fibers, and crucial fatty acids and is preferred by individuals seeking balanced diets or suffering from conditions such as diabetes or gastrointestinal issues that require high fiber intake. Red rice is another whole-grain variety that derives its distinct color and nutty flavor from its anthocyanin content and is rich in antioxidants, fiber, and essential nutrients; red rice is a healthy alternative to white rice. White Rice is the most widely consumed and has been milled to release the external layers (husk, bran), resulting in a refined texture with fewer nutrients than whole-grain varieties.

Production Method: Extensive adoption of organic rice production due to its more environmentally sustainable cultivation process

Conventional rice production is the traditional method of cultivating rice, which involves using synthetic fertilizers, pesticides, and genetically modified (GM) seeds to achieve higher crop yields. This method is preferred by farmers who need to produce large quantities of rice quickly to meet increasing market demands. Organic rice production relies on natural farming practices without synthetic chemicals or GMOs. It utilizes crop rotation and biological pest control techniques to maintain soil fertility and prevent pest infestations.

Distribution Channel: Potential use of online distribution channel provide convenient access to various types of rice products

Offline distribution channels for rice involve traditional selling methods through brick-and-mortar stores, such as supermarkets, hypermarkets, and grocery stores. These tangible outlets enable customers to physically inspect rice products' quality, variety, and packaging before purchasing. Online distribution channels provide customers with convenient access to various types of rice via e-commerce platforms. The need-based preferences for online channels emerge due to the ease of comparing prices, researching product information, reading user reviews, and obtaining home delivery services. Offline distribution is dominant in traditional markets, especially among rural and older consumers who rely on personal interaction and physical examination of rice products before purchasing. However, online distribution shows promising growth, driven by increased internet penetration, urbanization, and the adoption of e-commerce platforms.

End-User: Extensive use in the residential sector

The commercial end-user segment primarily encompasses businesses such as restaurants, hotels, caterers, and supermarkets that rely on high-quality rice to meet the diverse needs of their customers. In the industrial end-user segment, rice is used as an ingredient or raw material in producing various food items such as snacks, baby food, pet food, and alcoholic beverages such as sake. The preference in this sector leans towards cost-effective options with a focus on consistent quality and supply reliability. The residential end-user segment refers to households that consume rice in their daily diet. Consumers prioritize factors like taste, aroma, nutritional value, and cooking characteristics when choosing from different types of rice, such as brown, red, or black varieties, besides white variants. The commercial segment prioritizes diverse rice offerings emphasizing taste and presentation, while the industrial segment focuses on cost-effectiveness and consistent quality. On the other hand, the residential end-user segment places importance on factors such as taste, aroma, nutritional value, and cooking qualities.

Regional Insights

The Asia-Pacific has a significant landscape in the rice market owing to its large consumption and production base and extensive research investment aimed at increasing overall yield through genetic improvements and pest management techniques. Penetration of e-commerce platforms has also impacted customer purchasing behavior in this region by delivering convenience and accessibility to a broad spectrum of products, including specialty rice. The Americas have a steady growth in the rice market as consumers seek healthier alternatives to traditional carbohydrate sources and the high demand for specialty rice due to changing demographics and cultural influences. Key players in this region are investing heavily in research to improve yields through innovative technologies, such as precision agriculture systems that reduce water usage while increasing crop productivity. In Europe, market players are focusing on innovative production and packaging of rice products, which has driven the market growth in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Rice Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Rice Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Lotus Foods Organic White And Brown Basmati Rice Becomes First Rice To Earn Regenerative Organic Certified

    Lotus Foods' Organic White and Brown Basmati Rice has obtained the highest level of certification, ROC Gold, making it the first ROC Gold rice. The ROC certification adheres to strict standards that acknowledge and encourage regenerative farming methods, which support a sustainable environment and equitable society. This accomplishment signifies a strong collaboration between Lotus Foods and its suppliers, elevating the conversation about ROC and setting an example in rice farming practices that promote climate change mitigation, farmer resilience, and female empowerment. [Published On: 2023-10-17]

  • Bihar Launches Plan To Conserve Rare Varieties Of Rice

    The Bihar government conducted a preliminary survey to safeguard rare rice varieties, including Marcha rice, Govind Bhog, and Sona Chur. The proposed conservation plan by the Bihar State Biodiversity Board (BSBB) aims to create awareness among local farmers about improved crop production technologies, efficient water application tools, plant protection, nutrient management, and other related practices. [Published On: 2023-01-18]

  • Adani Wilmar Acquires Kohinoor to Strengthen Leadership in Basmati Rice Business

    Adani Wilmar announced the acquisition of the renowned Basmati rice brand 'Kohinoor' from McCormick Switzerland GMBH. This strategic move aims to solidify further Adani Wilmar's position in the basmati rice and FMCG industries. With this acquisition, Adani Wilmar gains exclusive rights over the entire Kohinoor brand umbrella, including the 'Ready to Cook' and 'Ready to Eat' curries and meals portfolio within India. [Published On: 2022-05-03]

Key Company Profiles

The report delves into recent significant developments in the Rice Market, highlighting leading vendors and their innovative profiles. These include Aakash Industries, Adani Wilmar Ltd., Aeroplane Rice Ltd., Annapurna Rice Mill, ASM Global Inc., California Family Foods, Cargill Incorporated, ITC Ltd., Kohinoor Foods Ltd., KRBL Ltd., Lotus Foods Inc., Louis Dreyfus Company, LT Foods Ltd., Natureland Organics, Patanjali Ayurved Limited, Riceland Foods Inc., Riso Scotti SPA, Riviana Foods Inc., Shriram Food Industry Limited, Sri Sri Tattva, Supple Tek, Tamaki Rice Corporation, Tasty Bite by Mars, Incorporated, The Deccan Group, and Tilda Ltd..

Market Segmentation & Coverage

This research report categorizes the Rice Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Black Rice
    • Brown Rice
    • Red Rice
    • White Rice
  • Grain Size
    • Long Grain
    • Medium Grain
    • Short Grain
  • Production Method
    • Conventional
    • Organic
  • Distribution Channel
    • Offline
    • Online
  • End-User
    • Commercial
    • Industrial
    • Residential

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Rice Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Rice Market?
  3. What are the technology trends and regulatory frameworks in the Rice Market?
  4. What is the market share of the leading vendors in the Rice Market?
  5. Which modes and strategic moves are suitable for entering the Rice Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Rice Market, by Type
  7. Rice Market, by Grain Size
  8. Rice Market, by Production Method
  9. Rice Market, by Distribution Channel
  10. Rice Market, by End-User
  11. Americas Rice Market
  12. Asia-Pacific Rice Market
  13. Europe, Middle East & Africa Rice Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 464]
  18. List of Companies Mentioned [Total: 25]
The Numerous Varieties of Rice and How Online Distribution Channels Changed the Game
September 22, 2023
The Numerous Varieties of Rice and How Online Distribution Channels Changed the Game
Rice is an essential food staple for millions of people worldwide, making it one of the most consumed grains globally. It has numerous varieties to provide diversity in taste, texture, aroma, and color. Decades ago, acquiring some premium rice varieties was a hassle, as buyers would have to travel miles to get them. Online distribution channels have changed the game and made it easier for people to buy diverse rice types and do so from the comfort of their homes.

Basmati rice is one of the most popular premium types of rice in the market today. This type of rice is magical, with a nutty flavor, distinct aroma, and elongated grains. It's commonly grown in Northern India and Pakistan and provided in many stores in the local areas. However, access to it was limited to people living near where it was grown or exported. Due to online distribution channels, people living in remote parts of the world can acquire premium Basmati rice varieties at the click of a button.

Another type of rice gaining traction in the global market is Jasmine rice. Jasmine rice is known for its stickiness and tenderness.

E-commerce platforms can provide access to various types of rice, making it easier for farmers to expand their markets, which helps to boost the local economy and promotes cultural exchanges that celebrate the unique gastronomy of different cultures.

Aside from ME rice and Jasmine rice, people can acquire many other varieties of rice through online distribution channels. They include Carnaroli rice, Black rice, Sona Masoori rice, and Arborio rice, among others. The global community can now enjoy the convenience of acquiring premium rice types in the comfort of their homes without traveling long distances.

In summary, rice is an important food staple in many households worldwide, and its availability in diverse types is essential in providing diversity in taste, texture, aroma, and color. Online distribution channels have made it easier for people worldwide to acquire premium rice types without worrying about geographical barriers. The availability of rice varieties through online distribution channels has made it accessible for consumers to access different kinds of rice and explore different cuisines.

Frequently Asked Questions
  1. How big is the Rice Market?
    Ans. The Global Rice Market size was estimated at USD 300.19 billion in 2023 and expected to reach USD 307.60 billion in 2024.
  2. What is the Rice Market growth?
    Ans. The Global Rice Market to grow USD 358.50 billion by 2030, at a CAGR of 2.56%
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