Sexual Enhancement Supplements
Publication Date
February 2024
USD 2.03 billion
USD 3.49 billion
USD 2.19 billion
Sexual Enhancement Supplements Market by Ingredient Type (Herbal, Synthetic), Formulation (Capsules & Tablet, Liquid, Powder), Preference, Distribution Channel - Global Forecast 2024-2030

[198 Pages Report] The Sexual Enhancement Supplements Market size was estimated at USD 2.03 billion in 2023 and expected to reach USD 2.19 billion in 2024, at a CAGR 8.01% to reach USD 3.49 billion by 2030.

Sexual Enhancement Supplements Market
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Sexual enhancement supplements encompass a range of products aimed at improving sexual health and performance. These supplements may contain vitamins, minerals, herbs, or hormones that claim to increase sexual desire, performance, or pleasure for individuals. Sexual enhancement supplements are used by a diverse demographic, including men and women, typically to address sexual health issues such as low libido and erectile dysfunction and enhance sexual experience. Rise in education and awareness regarding sexual health and available enhancement products drive market growth. Rising shifts in social attitudes toward sexual well-being and the destigmatization of sexual health issues contribute to market expansion. Potential adverse effects associated with supplements limit consumer adoption, subsequently hampering market growth. The availability of prescription medications for sexual dysfunction poses a significant challenge to supplement providers. Rising research into herbal and natural alternatives that provide safer options for consumers and growing customized supplement formulations based on individual health profiles and genetic predispositions are expected to create opportunities for market growth.

Sexual Enhancement Supplements Market - Global Forecast 2024-2030
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Ingredient Type: Rapid usage of herbal ingredients for their perceived natural origin and lower incidence of side effects

Herbal ingredients are derived from plants and have been used traditionally for their aphrodisiac properties. They are commonly preferred for their perceived natural origin and lower incidence of side effects. Herbal ingredients found in these supplements include Tribulus terrestris, which is expected to increase testosterone levels; L-arginine, an amino acid that can increase blood flow; Ginseng, known for its potential to improve erectile dysfunctions and boost sexual arousal; Maca root, to enhance energy and stamina; horny goat weed (Epimedium) which may treat erectile dysfunctions; and Ginkgo Biloba, claimed to enhance nitric oxide production and facilitate better circulation and erectile strength. Synthetic ingredients are lab-manufactured and developed to mimic their natural counterparts' effects or enhance sexual function through chemical means. Some consumers prefer synthetic ingredients for their fast-acting and potentially pronounced effects. Synthetic ingredients include substances such as Sildenafil and Tadalafil, and these ingredients are typically obtainable through a prescription and are regulated by medical authorities due to their potent impacts and potential side effects. Consumers may favor products with herbal or synthetic ingredients based on their preferences; however, their safety is paramount. Regulatory bodies have been actively monitoring the market to prevent the distribution of products with unlisted ingredients or unsubstantiated health claims.

Formulation: Rising demand for capsules & tablets due to their convenience, portability, and precise dosage

Capsules & tablets are among the most common formulations for sexual enhancement supplements. They are favored for their convenience, portability, and precise dosage. Each capsule or tablet delivers a consistent amount of active ingredients, ensuring users have a predictable experience. Liquid sexual enhancement supplements are generally sold in small bottles and are designed for fast absorption. This formulation is suitable for individuals with difficulty in swallowing pills or preferring a quicker onset of effects. Powder formulations are a versatile addition to sexual enhancement supplements. They are available in single-serving sachets or larger tubs and can be added to food or mixed with water or other beverages to make a drink.

Preference: Increasing adoption of sexual enhancement supplements among males with the rising awareness of overall health benefits

Female preferences include products that serve multiple purposes, such as increasing libido, improving mood, balancing hormones, and enhancing physical sensations. Women seek supplements with natural ingredients, reflecting a broader preference for wellness and health-oriented products. Formulations that are non-invasive and discreet and offer added health benefits, such as stress relief and increased energy levels, are particularly appealing to the female demographic. Male sexual enhancement supplement consumers typically prioritize products that offer immediate and noticeable results in terms of performance, stamina, and strength. Supplements that claim to increase testosterone levels, improve erectile function, and extend endurance are particularly popular among male users. The male preference leans toward products with scientific backing or clinical trial data to support their efficacy claims. Additionally, branding that conveys a sense of masculinity and potency influences the purchasing decisions within this demographic. Males are increasingly becoming aware of the overall health benefits provided by these supplements, seeking cleaner labels and evidence of product safety.

Distribution Channel: Growing availability of sexual enhancement supplements across online channels as it provides a broader selection of products

The offline distribution of sexual enhancement supplements encompasses various retail channels where consumers can physically purchase the products. These channels include drug stores, specialty stores, and supermarkets & hypermarkets. Offline distribution allows customers to access the products immediately and offers the advantage of personal consultation with pharmacists or sales representatives. Drug stores constitute a major channel for the distribution of sexual enhancement supplements. They are typically convenient for consumers seeking health-related products and provide a trusted environment for the purchase of supplements. Additionally, drug stores include pharmacists that can offer guidance regarding the use and potential effects of these products. The online distribution channel has been increasingly popular for the sale of sexual enhancement supplements. Furthermore, eCommerce platforms offer a discreet shopping experience and provide a broader selection of products compared to brick-and-mortar stores. Online shopping allows for consumer reviews and price comparisons, facilitating informed purchase decisions.

Regional Insights

The sexual enhancement supplements market in the Americas is characterized by high consumer awareness and an increasing preference for natural and organic products. Established pharmaceutical and nutraceutical companies have a significant presence, which has led to competitive marketing strategies and widespread distribution channels. In recent years, investment in product development, including clinical research to substantiate claims, has increased, creating a platform for market growth in the Americas. The Asia-Pacific region is rapidly emerging as a significant region for the development of sexual enhancement supplements. In China, the demand for these supplements is driven by an aging population and increasing disposable incomes. Traditional herbal remedies play a substantial role in consumers' preference patterns. Japan has witnessed continuous innovation, particularly in the area of product form and packaging. In Europe, the sexual enhancement supplement arena is most regulated, with a strong emphasis on compliance with health and safety standards. The consumer base is well-informed, and there is a high demand for quality products with proven efficacy. In the Middle East, cultural nuances heavily influence the adoption of these supplements, with consumer preferences leaning toward discretion and privacy in purchasing such products. However, there is growth potential due to increased internet penetration and a young, digitally savvy population. In Africa, the landscape is diverse, with South Africa being one of the major contributors to the increasing adoption of sexual enhancement supplements. Increased urbanization and a growing middle class across the continent present opportunities for global expansion.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Sexual Enhancement Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Sexual Enhancement Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Pharmavite Boosts Menopausal & Sexual Wellness with Bonafide Health Acquisition

    Pharmavite LLC strategically acquired Bonafide Health, a key player in menopausal and sexual health supplements. This move strengthens Pharmavite's women-centric wellness offerings, adding a new dimension to their established products, such as Uqora and Equelle. Through this acquisition, Pharmavite vividly underscores its dedication to addressing women's comprehensive health needs, particularly during menopause, with clinically-backed, innovative solutions designed to enhance their quality of life. [Published On: 2023-12-01]

  • MyMuse Launches Gummies in Collaboration With Setu

    MyMuse, an emerging sexual wellness brand, launched Desire: Boost Gummies through a strategic collaboration with Setu, an established nutraceuticals firm. This new venture signifies MyMuse's inaugural step into the sexual health domain, complementing its existing array of offerings that include sophisticated massagers, lubricants, playful intimacy games, and a multitude of intimate care essentials. The move is a testament to MyMuse's commitment to diversifying its product suite to cater to the holistic needs of consumers seeking to enhance their sexual experience. [Published On: 2023-11-08]

  • Dearborn-based Man Brands Releases 'Man Honey’

    Dearborn's Man Brands unveiled its flagship product, Man Honey, formulated to advance men's overall well-being. This innovative supplement taps into the natural potency of honey, integrating it with a robust concoction of ingredients, including Tribulus Terrestris, Maca Root, Saw Palmetto, and Horny Goat Weed, known for their effects on energy, stamina, mood elevation, prostate health, and sexual vitality. [Published On: 2023-09-26]

Key Company Profiles

The report delves into recent significant developments in the Sexual Enhancement Supplements Market, highlighting leading vendors and their innovative profiles. These include AdvaCare Pharma, Amway Corporation, Asystem, Inc. by Veritas Farms, Atlantic Essential Products, Inc., Bayer AG, BL Bio Lab, LLC, Bristol Laboratories Limited, Cipla Ltd., Country Life LLC, Dabur Ltd., Dame Products, Inc., Eli Lilly and Company, GNC Holdings, LLC, Herbalife Nutrition Ltd., Hi-Tech Pharmaceuticals, Inc., Himalaya Wellness Company by Himalaya Global Holdings Ltd., Hims & Hers Health, Inc., Kapiva, Leading Edge Health Inc., Lovehoney Group, Maude Group, Inc., MyMuse India Private Limited, Nutra Healthcare Private Limited, Oddity Healthcare Private Limited, Pfizer Inc., Pharmactive Biotech Products S.L., Swiss Navy by MD Science, Teva Pharmaceutical Industries Limited, ThirstyRun LLC, Varah Healthcare, Vella Bioscience, Inc., Vianda, Vox Nutrition Inc., Walgreen Co., and Winged Nutrition, LLC.

Market Segmentation & Coverage

This research report categorizes the Sexual Enhancement Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Ingredient Type
    • Herbal
      • Epimedium
      • Ginkgo Biloba
      • Ginseng
      • L-arginine
      • Maca root
      • Tribulus Terrestris
    • Synthetic
      • Sildenafil
      • Tadalafil
  • Formulation
    • Capsules & Tablet
    • Liquid
    • Powder
  • Preference
    • Female
    • Male
  • Distribution Channel
    • Offline
      • Drug Stores
      • Specialty Stores
      • Supermarkets & Hypermarkets
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Sexual Enhancement Supplements Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Sexual Enhancement Supplements Market?
  3. What are the technology trends and regulatory frameworks in the Sexual Enhancement Supplements Market?
  4. What is the market share of the leading vendors in the Sexual Enhancement Supplements Market?
  5. Which modes and strategic moves are suitable for entering the Sexual Enhancement Supplements Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Sexual Enhancement Supplements Market, by Ingredient Type
  7. Sexual Enhancement Supplements Market, by Formulation
  8. Sexual Enhancement Supplements Market, by Preference
  9. Sexual Enhancement Supplements Market, by Distribution Channel
  10. Americas Sexual Enhancement Supplements Market
  11. Asia-Pacific Sexual Enhancement Supplements Market
  12. Europe, Middle East & Africa Sexual Enhancement Supplements Market
  13. Competitive Landscape
  14. Competitive Portfolio
Companies Mentioned
  • AdvaCare Pharma
  • Amway Corporation
  • Asystem, Inc. by Veritas Farms
  • Atlantic Essential Products, Inc.
  • Bayer AG
  • BL Bio Lab, LLC
  • Bristol Laboratories Limited
  • Cipla Ltd.
  • Country Life LLC
  • Dabur Ltd.
  • Dame Products, Inc.
  • Eli Lilly and Company
  • GNC Holdings, LLC
  • Herbalife Nutrition Ltd.
  • Hi-Tech Pharmaceuticals, Inc.
  • Himalaya Wellness Company by Himalaya Global Holdings Ltd.
  • Hims & Hers Health, Inc.
  • Kapiva
  • Leading Edge Health Inc.
  • Lovehoney Group
  • Maude Group, Inc.
  • MyMuse India Private Limited
  • Nutra Healthcare Private Limited
  • Oddity Healthcare Private Limited
  • Pfizer Inc.
  • Pharmactive Biotech Products S.L.
  • Swiss Navy by MD Science
  • Teva Pharmaceutical Industries Limited
  • ThirstyRun LLC
  • Varah Healthcare
  • Vella Bioscience, Inc.
  • Vianda
  • Vox Nutrition Inc.
  • Walgreen Co.
  • Winged Nutrition, LLC
This FREE sample includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.
Frequently Asked Questions about the Sexual Enhancement Supplements Market
The Global Sexual Enhancement Supplements Market size was estimated at USD 2.03 billion in 2023 and expected to reach USD 2.19 billion in 2024.
The Global Sexual Enhancement Supplements Market to grow USD 3.49 billion by 2030, at a CAGR of 8.01%
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