Sports Betting
Sports Betting Market by Betting Type (eSports Betting, Exchange Betting, Fixed Odds Wagering), Sports (Baseball, Basketball, Cricket), Platform - Global Forecast 2024-2030
360iResearch Analyst
Want to know more about the sports betting market or any specific requirement? Ketan helps you find what you're looking for.
This free PDF includes market data points, ranging from trend analysis to market estimates & forecasts. See for yourself.

[189 Pages Report] The Sports Betting Market size was estimated at USD 72.58 billion in 2023 and expected to reach USD 81.41 billion in 2024, at a CAGR 12.65% to reach USD 167.13 billion by 2030.

Sports betting is a form of gambling that involves placing a possibility on the outcome of a sporting event. The legality and acceptance of sports betting vary across different jurisdictions, with it being a significant source of revenue in areas where it is legal. The primary drivers include the globalization of sports events, increasing accessibility through online platforms, and the legalization of sports betting in numerous regions. Technological advancements, such as mobile betting applications, have also significantly contributed to its increased adoption by providing users with convenient betting experiences. However, challenges include stringent regulatory issues and concerns over ethical and addiction problems in certain countries. The varying legal landscape across jurisdictions creates a fragmented market, hindering its global expansion. One major challenge is maintaining the integrity of sports. The potential for match-fixing and fraud threatens both the sports involved and the betting industry. Additionally, adapting to rapidly changing technology and legal requirements demands constant innovation and vigilance from operators. Emerging markets offer vast opportunities for expansion as more regions consider legalizing sports betting. Advancements in technology also present possibilities for offering more engaging and secure betting platforms alongside innovations such as in-play betting, which could attract a broader audience.
Regional Insights

The sports betting industry is experiencing substantial growth across various global regions, driven by evolving regulatory frameworks and technological advancements. In the United States, states such as New Jersey, Nevada, and Pennsylvania have become major hubs, characterized by significant investment in online and mobile betting platforms due to high consumer demand and favorable legal environments. In Canada, the legalization of single-event sports betting has increased interest from private operators and a strong preference for betting on ice hockey, football, and basketball. European countries, including Spain and Italy, exhibit mature sports betting markets focusing on soccer, rugby, and tennis. The Middle East has a complex regulatory landscape, with countries like Israel and the UAE gradually accepting digital sports betting platforms. Africa sees rising markets in nations such as South Africa, Kenya, and Nigeria, driven by mobile penetration and soccer popularity. China maintains stringent regulations, offering limited legal avenues through state-sponsored lotteries, while Japan permits specific betting activities such as horse racing. India's fragmented legal landscape presents significant underground market activity due to its population's enthusiasm for cricket.

In the United States, sports betting regulations vary significantly across states, with New Jersey and Nevada adopting progressive frameworks. Canada is evolving into a more flexible regulatory environment, especially with Ontario enabling private operators. The UK offers a relatively homogeneous framework with strict guidelines from bodies like the Gambling Commission, facilitating a transparent market. The Asia-Pacific region displays a mixed regulatory landscape, where countries such as Japan permit specific betting activities while China imposes strict state-run lottery regulations. The sports betting market provides substantial growth potential, but vendors must remain agile, leveraging technological advancements and strategic local insights to successfully navigate regulatory complexities and market competition.

Sports Betting Market
To learn more about this report, request a free PDF copy
Market Dynamics

The market dynamics represent an ever-changing landscape of the Sports Betting Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Shifting regulatory landscape of the entire gambling sector
    • Expanding popularity of online sports betting
    • Innovative marketing and celebrity endorsements
  • Market Restraints
    • Concerns about illegal activities in sports betting
  • Market Opportunities
    • Increasing number of product innovations in sports betting
    • Emerging application of 5G networks, AI, and block chain technologies in sports betting
  • Market Challenges
    • Legal and financial problems
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Sports Betting Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Sports Betting Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Sports Betting Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Sports Betting Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Sports Betting Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Sports Betting Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Sports Betting Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Sports Betting Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Sports Betting Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Sports Betting Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Sports Betting Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Sports Betting Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Sports Betting Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Sports Betting Market, highlighting leading vendors and their innovative profiles. These include 888 Holdings PLC, Action Network, Inc., Bet365 Group Ltd., Betway Group, Canadian Bank Note Company, Limited, Entain PLC, Flutter Entertainment PLC, Fortuna Entertainment Group A.S., Gamesys Group PLC, Huuuge, Inc., Jackpocket, Inc., Kindred Group PLC, Light & Wonder, Inc., MGM Resorts International, and Rush Street Interactive, Inc..

Sports Betting Market - Global Forecast 2024-2030
To learn more about this report, request a free PDF copy
Market Segmentation & Coverage

This research report categorizes the Sports Betting Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Betting Type
    • eSports Betting
    • Exchange Betting
    • Fixed Odds Wagering
    • Live Play Betting
    • Pari-Mutuel
  • Sports
    • Baseball
    • Basketball
    • Cricket
    • Football
    • Hockey
    • Horse Racing
  • Platform
    • Offline
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Sports Betting Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Sports Betting Market, by Betting Type
  7. Sports Betting Market, by Sports
  8. Sports Betting Market, by Platform
  9. Americas Sports Betting Market
  10. Asia-Pacific Sports Betting Market
  11. Europe, Middle East & Africa Sports Betting Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 294]
  16. List of Companies Mentioned [Total: 15]
Frequently Asked Questions
  1. How big is the Sports Betting Market?
    Ans. The Global Sports Betting Market size was estimated at USD 72.58 billion in 2023 and expected to reach USD 81.41 billion in 2024.
  2. What is the Sports Betting Market growth?
    Ans. The Global Sports Betting Market to grow USD 167.13 billion by 2030, at a CAGR of 12.65%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
  4. In what format does this report get delivered to me?
    Ans. We will send you an email with login credentials to access the report. You will also be able to download the pdf and excel.
  5. How long has 360iResearch been around?
    Ans. We are approaching our 7th anniversary in 2024!
  6. What if I have a question about your reports?
    Ans. Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available and included in every purchase to help our customers find the research they need-when they need it.
  7. Can I share this report with my team?
    Ans. Absolutely yes, with the purchase of additional user licenses.
  8. Can I use your research in my presentation?
    Ans. Absolutely yes, so long as the 360iResearch cited correctly.