Televisions Market by Type (Non-Smart TV, Smart TV), Screen Technology (Light-Emitting Diode, Liquid Crystal Display), Screen Size, Resolution, Distribution Channel, End-Use - Global Forecast 2024-2030
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[199 Pages Report] The Televisions Market size was estimated at USD 361.44 billion in 2023 and expected to reach USD 376.52 billion in 2024, at a CAGR 4.38% to reach USD 488.08 billion by 2030.

Televisions, commonly known as TVs, are a ubiquitous form of entertainment and information delivery, consisting of systems that transmit moving images and sound from a source to a screen. Televisions are available in various forms, including liquid crystal display (LCD), light emitting diode(LED), organic light emitting diodes(OLED), and quantum dot LED(QLED), among others, each offering unique viewing experiences and technological advancements. The key drivers include technological enhancements, falling prices of TVs, and a rise in consumer demand for high-definition content. Smart TVs with integrated internet capabilities, artificial intelligence (AI) for personalized viewing, and the advent of 4K and 8K resolutions are catalysts for heightened adoption. However, restraints encompass rapid technology obsolescence that may dissuade consumers from frequent upgrades and the increasing popularity of alternative mediums such as smartphones and laptops for content consumption. Environmental concerns, particularly in the disposal and recycling of electronic waste, hamper their adoption. Moreover, opportunities include an increase in disposable income and the continuously evolving consumer preferences that drive sales of advanced, multifunctional television units. Partnerships with content providers to offer exclusive content and perks can serve as additional leverage for manufacturers in differentiating their offerings.
Regional Insights

In the United States and Canada, there is a strong preference for advanced technologies such as 4K and OLED, coupled with a focus on energy efficiency and eco-friendly options. Europe showcases high demand for high-resolution and smart TVs, with Western Europe at the forefront, bolstered by eco-friendly directives, while Eastern Europe experiences growth due to rising disposable incomes. The Middle East prefers luxury and advanced technology TVs, driven by high net worth individuals and a young population. Africa presents emerging opportunities, with markets in South Africa and Nigeria focusing on affordability and basic intelligent features. In the Asia-Pacific region, China stands out for its rapid adoption of new technologies and competitive manufacturing, Japan remains a hub of technological innovation, and India is witnessing rapid expansion driven by a growing middle class. Latin America sees strong demand in Brazil and Mexico, influenced by economic stabilization and increased internet penetration. ASEAN countries, including Indonesia, Thailand, and Vietnam, experience surges in demand for smart and connected TVs due to rising middle-class incomes.

In the United States and Canada, regulations focus on energy efficiency and electronic waste management, prompting vendors to invest in energy-saving technologies and recycling initiatives that are compliant with programs such as Energy Star. European Union mandates, including the Waste Electrical and Electronic Equipment (WEEE) and Restriction of Hazardous Substances (RoHS), drive European vendors to invest heavily in green technologies and partner with recycling firms. The Middle East and Africa show less stringent regulations but are moving towards international standards, influencing regional vendors to enhance product quality and form strategic alliances. The Asia-Pacific region, comprising countries such as China, Japan, and India, has robust environmental and product safety regulations, encouraging vendors to incorporate global best practices and innovate to meet international standards.

Televisions Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Televisions Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing content consumption and preference for HD TVs
    • Expanding use of TVs in commercial spaces and popularity of TV advertising
    • Wide availability of a diverse range of TVs through online channels
  • Market Restraints
    • Manufacturing complexity and repairing limitations
  • Market Opportunities
    • Introduction of smart TV with new and innovative features
    • Advancements in the production and screen technologies of TV
  • Market Challenges
    • Concerns associated with privacy and security of smart TVs
Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Televisions Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Televisions Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Televisions Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Televisions Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Televisions Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Televisions Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Televisions Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Televisions Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Televisions Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Televisions Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

"We faced significant challenges in staying ahead in the production and screen technologies of our televisions. The Televisions Market Research Report from 360iResearch provided unparalleled insights and actionable strategies that transformed our approach. One key insight about emerging display technology trends led us to revamp our product line, resulting in a 20% increase in customer satisfaction and a 15% boost in sales. We are extremely satisfied with the positive impact this report has had on our operations."
Intex Technologies
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FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Televisions Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Televisions Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Televisions Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

As a leading player in the entertainment and technology sector, we faced challenges in navigating the expanding use of TVs in commercial spaces and the rising popularity of TV advertising. The Televisions Market Research Report by 360iResearch provided us with valuable insights and actionable strategies that were instrumental in addressing these challenges. The report's in-depth analysis and data-driven recommendations enabled us to optimize our advertising strategies, identify new commercial opportunities, and ultimately enhance our market presence. We are extremely satisfied with the report's impact on our operations and highly recommend it to others in the industry.
Technicolor SA
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Key Company Profiles

The report delves into recent significant developments in the Televisions Market, highlighting leading vendors and their innovative profiles. These include Intex Technologies, Technicolor SA, Haier Inc., Sceptre Inc., Xiaomi Group, Apple Inc., AUO Corporation, Hisense India Private Limited, Micromax Company, Panasonic Corporation, Toshiba Corporation, VIZIO, Inc., HUMAX Electronics Co., Ltd., TCL Electronics Holdings Ltd., Dynavision Limited, RGB Electronics Co., Ltd., LG Electronics Inc., Samsung Electronics Co., Ltd., CommScope, Inc., Huawei Technologies Co., Ltd., Koninklijke Philips N.V., Hitachi, Ltd., Sharp Corporation, and Sony Corporation.

Televisions Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Televisions Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Non-Smart TV
    • Smart TV
  • Screen Technology
    • Light-Emitting Diode
    • Liquid Crystal Display
  • Screen Size
    • 32 to 52 Inches
    • Less than 32 Inches
    • More than 52 Inches
  • Resolution
    • Full High Definition
    • High Definition
    • Ultra High Definition
  • Distribution Channel
    • Offline
    • Online
  • End-Use
    • Commercial
    • Residential

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

Before utilizing the Televisions Market Research Report by 360iResearch, we at Haier Inc. grappled with understanding shifting consumer preferences and increasing content consumption trends. The report delivered valuable insights and actionable strategies that significantly illuminated the landscape. Because of these insights, our focus on HD TV marketing became sharper, directly impacting our sales figures positively. We highly recommend 360iResearch for their thorough and impactful research.
Haier Inc.
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This research report offers invaluable insights into various crucial aspects of the Televisions Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Televisions Market, by Type
  7. Televisions Market, by Screen Technology
  8. Televisions Market, by Screen Size
  9. Televisions Market, by Resolution
  10. Televisions Market, by Distribution Channel
  11. Televisions Market, by End-Use
  12. Americas Televisions Market
  13. Asia-Pacific Televisions Market
  14. Europe, Middle East & Africa Televisions Market
  15. Competitive Landscape
  16. Competitive Portfolio
  17. List of Figures [Total: 28]
  18. List of Tables [Total: 548]
  19. List of Companies Mentioned [Total: 24]
Frequently Asked Questions
  1. How big is the Televisions Market?
    Ans. The Global Televisions Market size was estimated at USD 361.44 billion in 2023 and expected to reach USD 376.52 billion in 2024.
  2. What is the Televisions Market growth?
    Ans. The Global Televisions Market to grow USD 488.08 billion by 2030, at a CAGR of 4.38%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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