Video on Demand
Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030
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[194 Pages Report] The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.

Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.

Regional Insights

The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.

Video on Demand Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Video on Demand Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing demand of online video services
    • Flexibility and ease-of-use services offering seamless customer experience
    • Internet penetration and proliferation of mobile computing devices
  • Market Restraints
    • Issues with video content piracy
    • Disparity in views about licensed business model
  • Market Opportunities
    • Increasing consumer preference for online streaming services
    • Amalgamation activity helping local producers and film studios across regions for the subscription based monetization model
    • Analytics and AI to understand audience preferences and reactions
  • Market Challenges
    • Complex regulatory framework and licensing regimes
Market Segmentation Analysis
  • Type: Suitability of subscription models owing to unlimited access to the platform's content

    The advertising video on demand (AVOD) model is a service that offers video content free of charge to viewers. These ads can be in the form of pre-roll, mid-roll, or post-roll video ads, banner ads, or sponsored content. This model is beneficial for platforms looking to attract a broad audience by removing the barrier of a subscription fee. Catch-up TV allows viewers to watch broadcast TV programs after their original air date. This model is used by traditional TV broadcasters who have moved into the digital space, enabling audiences to watch missed episodes of shows at their convenience. Near Video on Demand (nVOD) is a distribution model that allows viewers to watch content at pre-set times with a limited number of scheduled start times. Push Video on Demand is a model where content is automatically downloaded to a subscriber's digital video recorder (DVR) for later viewing. Content pushed to viewers is typically based on their preferences or viewing history. This model ensures that consumers have immediate access to content even without a live internet connection at the time of viewing, blurring the lines between streaming and traditional broadcast views. Subscription Video on Demand (SVOD) platforms require viewers to pay a regular fee for unlimited access to the platform's content library. Transactional Video on Demand (TVOD) is a pay-per-view model where users pay for each piece of content they wish to watch. TVOD services are typically divided into two sub-models, including electronic sell-through and rental.

  • Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content

    The education & training sector has seen a significant shift towards video on-demand (VoD) services, driven by the demand for accessible, flexible, and personalized learning experiences. VoD platforms offer a wide range of learning materials, from academic courses to professional development programs, available anytime and anywhere. This flexibility enhances learning outcomes by allowing learners to study at their own pace and on their own schedule. The Live Events & Sports sector has capitalized on VoD services to extend the reach and lifespan of content beyond the live event. VoD allows fans to watch replays, highlights, and exclusive behind-the-scenes content at their convenience, increasing engagement and fan loyalty. The Media & Entertainment, and Gaming sectors have experienced exponential growth, with VoD platforms becoming the primary distribution channel for movies, TV shows, and gaming content. The ability to binge-watch series, access a vast library of titles with a single subscription, and enjoy high-quality, on-demand content has revolutionized how audiences consume media and entertainment. Moreover, the gaming industry has embraced VoD through live streaming platforms, enabling gamers to stream their gameplay, participate in e-sports tournaments, and engage with fans in real time. In the Travel & Hospitality sector, VoD services are being used innovatively to enhance customer experiences and engagement. Airlines, hotels, and travel agencies are incorporating VoD content into their offerings, providing travelers with in-flight entertainment, virtual tours, and destination guides directly on their devices. This improves customer satisfaction and offers additional marketing opportunities for destinations and services. Furthermore, VoD can serve as a powerful tool for training and development within the hospitality industry, delivering consistent training materials across global operations to ensure high standards of service.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Video on Demand Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Video on Demand Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Video on Demand Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Video on Demand Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Video on Demand Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Video on Demand Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Video on Demand Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Video on Demand Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Video on Demand Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Video on Demand Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video on Demand Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Iraqi streaming platform 1001 launches Subscription Video on Demand

    In a landmark advancement for entertainment in Iraq, the streaming platform 1001 has recently launched its Subscription Video on Demand (SVOD) service, revolutionizing the way audiences access entertainment by partnering with illustrious content libraries, including Starzplay, Rotana, and securing a bundle with OSN+. Building on the foundation of its highly successful Advertising Video on Demand (AVOD) model, which captivated over 2 million unique users since its inception in March 2023, 1001 is now offering its subscribers a commercial-free experience with a wide range of premium content. This includes global and regional hits, along with exclusive Iraqi original content and Iraqi-dubbed animated shows for children, enriching the viewing experience during the Ramadan season. [Published On: 2024-03-04]

  • Ooredoo Group Ventures into OTT Streaming With Go Play Market Debut

    Ooredoo Group has unveiled 'Go Play Market,' a comprehensive streaming platform, in collaboration with MediaKind and with the support of Microsoft's Cloud computing solutions. This innovative platform consolidates a variety of entertainment formats, including live TV, video-on-demand, and more, catering to Ooredoo customers and a broader audience across six markets, including Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives. [Published On: 2024-03-04]

  • Amagi Announces Partnership With TCL to Launch New Streaming Options

    Amagi and Connected TV have partnered with TCL to enhance TCL TV's streaming offerings in the U.S. This collaboration aims to broaden TCL's footprint in North America by providing an end-to-end service that simplifies and accelerates channel additions through Amagi's comprehensive solutions including Amagi CONNECT, Amagi THUNDERSTORM, and Amagi ADS PLUS. These services facilitate the delivery and monetization of Free Ad-supported Streaming TV (FAST) channels and video-on-demand (VOD) content on TCL devices, ensuring users a seamless and enriched entertainment experience. [Published On: 2023-07-13]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video on Demand Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..

Video on Demand Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Video on Demand Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Advertising VOD Model
    • Catch-up TV
    • Near VOD
    • Push VOD
    • Subscription Models
    • Transactional VOD
  • Component
    • Services
    • Solutions
      • IPTV
      • Over-the-Top (OTT) Services
      • Pay-TV
        • Cable TV
        • Direct to Home Services (DTH)
  • Application
    • Education & Training
    • Live Events & Sport
    • Media & Entertainment and Gaming
    • Travel & Hospitality

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Video on Demand Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Video on Demand Market, by Type
  7. Video on Demand Market, by Component
  8. Video on Demand Market, by Application
  9. Americas Video on Demand Market
  10. Asia-Pacific Video on Demand Market
  11. Europe, Middle East & Africa Video on Demand Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 470]
  16. List of Companies Mentioned [Total: 25]
Frequently Asked Questions
  1. How big is the Video on Demand Market?
    Ans. The Global Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024.
  2. What is the Video on Demand Market growth?
    Ans. The Global Video on Demand Market to grow USD 342.13 billion by 2030, at a CAGR of 12.71%
  3. When do I get the report?
    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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