Video on Demand

Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030

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[185 Pages Report] The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.

Video on Demand Market
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Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.

Video on Demand Market - Global Forecast 2024-2030
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Type: Suitability of subscription models owing to unlimited access to the platform's content

The advertising video on demand (AVOD) model is a service that offers video content free of charge to viewers. These ads can be in the form of pre-roll, mid-roll, or post-roll video ads, banner ads, or sponsored content. This model is beneficial for platforms looking to attract a broad audience by removing the barrier of a subscription fee. Catch-up TV allows viewers to watch broadcast TV programs after their original air date. This model is used by traditional TV broadcasters who have moved into the digital space, enabling audiences to watch missed episodes of shows at their convenience. Near Video on Demand (nVOD) is a distribution model that allows viewers to watch content at pre-set times with a limited number of scheduled start times. Push Video on Demand is a model where content is automatically downloaded to a subscriber's digital video recorder (DVR) for later viewing. Content pushed to viewers is typically based on their preferences or viewing history. This model ensures that consumers have immediate access to content even without a live internet connection at the time of viewing, blurring the lines between streaming and traditional broadcast views. Subscription Video on Demand (SVOD) platforms require viewers to pay a regular fee for unlimited access to the platform's content library. Transactional Video on Demand (TVOD) is a pay-per-view model where users pay for each piece of content they wish to watch. TVOD services are typically divided into two sub-models, including electronic sell-through and rental.

Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content

The education & training sector has seen a significant shift towards video on-demand (VoD) services, driven by the demand for accessible, flexible, and personalized learning experiences. VoD platforms offer a wide range of learning materials, from academic courses to professional development programs, available anytime and anywhere. This flexibility enhances learning outcomes by allowing learners to study at their own pace and on their own schedule. The Live Events & Sports sector has capitalized on VoD services to extend the reach and lifespan of content beyond the live event. VoD allows fans to watch replays, highlights, and exclusive behind-the-scenes content at their convenience, increasing engagement and fan loyalty. The Media & Entertainment, and Gaming sectors have experienced exponential growth, with VoD platforms becoming the primary distribution channel for movies, TV shows, and gaming content. The ability to binge-watch series, access a vast library of titles with a single subscription, and enjoy high-quality, on-demand content has revolutionized how audiences consume media and entertainment. Moreover, the gaming industry has embraced VoD through live streaming platforms, enabling gamers to stream their gameplay, participate in e-sports tournaments, and engage with fans in real time. In the Travel & Hospitality sector, VoD services are being used innovatively to enhance customer experiences and engagement. Airlines, hotels, and travel agencies are incorporating VoD content into their offerings, providing travelers with in-flight entertainment, virtual tours, and destination guides directly on their devices. This improves customer satisfaction and offers additional marketing opportunities for destinations and services. Furthermore, VoD can serve as a powerful tool for training and development within the hospitality industry, delivering consistent training materials across global operations to ensure high standards of service.

Regional Insights

The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Video on Demand Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Iraqi streaming platform 1001 launches Subscription Video on Demand

    In a landmark advancement for entertainment in Iraq, the streaming platform 1001 has recently launched its Subscription Video on Demand (SVOD) service, revolutionizing the way audiences access entertainment by partnering with illustrious content libraries, including Starzplay, Rotana, and securing a bundle with OSN+. Building on the foundation of its highly successful Advertising Video on Demand (AVOD) model, which captivated over 2 million unique users since its inception in March 2023, 1001 is now offering its subscribers a commercial-free experience with a wide range of premium content. This includes global and regional hits, along with exclusive Iraqi original content and Iraqi-dubbed animated shows for children, enriching the viewing experience during the Ramadan season. [Published On: 2024-03-04]

  • Ooredoo Group Ventures into OTT Streaming With Go Play Market Debut

    Ooredoo Group has unveiled 'Go Play Market,' a comprehensive streaming platform, in collaboration with MediaKind and with the support of Microsoft's Cloud computing solutions. This innovative platform consolidates a variety of entertainment formats, including live TV, video-on-demand, and more, catering to Ooredoo customers and a broader audience across six markets, including Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives. [Published On: 2024-03-04]

  • Amagi Announces Partnership With TCL to Launch New Streaming Options

    Amagi and Connected TV have partnered with TCL to enhance TCL TV's streaming offerings in the U.S. This collaboration aims to broaden TCL's footprint in North America by providing an end-to-end service that simplifies and accelerates channel additions through Amagi's comprehensive solutions including Amagi CONNECT, Amagi THUNDERSTORM, and Amagi ADS PLUS. These services facilitate the delivery and monetization of Free Ad-supported Streaming TV (FAST) channels and video-on-demand (VOD) content on TCL devices, ensuring users a seamless and enriched entertainment experience. [Published On: 2023-07-13]

Key Company Profiles

The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Amazon.com Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..

Market Segmentation & Coverage

This research report categorizes the Video on Demand Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Advertising VOD Model
    • Catch-up TV
    • Near VOD
    • Push VOD
    • Subscription Models
    • Transactional VOD
  • Component
    • Services
    • Solutions
      • IPTV
      • Over-the-Top (OTT) Services
      • Pay-TV
        • Cable TV
        • Direct to Home Services (DTH)
  • Application
    • Education & Training
    • Live Events & Sport
    • Media & Entertainment and Gaming
    • Travel & Hospitality

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Video on Demand Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Video on Demand Market?
  3. What are the technology trends and regulatory frameworks in the Video on Demand Market?
  4. What is the market share of the leading vendors in the Video on Demand Market?
  5. Which modes and strategic moves are suitable for entering the Video on Demand Market?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Video on Demand Market, by Type
  7. Video on Demand Market, by Component
  8. Video on Demand Market, by Application
  9. Americas Video on Demand Market
  10. Asia-Pacific Video on Demand Market
  11. Europe, Middle East & Africa Video on Demand Market
  12. Competitive Landscape
  13. Competitive Portfolio
  14. List of Figures [Total: 22]
  15. List of Tables [Total: 470]
  16. List of Companies Mentioned [Total: 25]
Frequently Asked Questions
  1. How big is the Video on Demand Market?
    Ans. The Global Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024.
  2. What is the Video on Demand Market growth?
    Ans. The Global Video on Demand Market to grow USD 342.13 billion by 2030, at a CAGR of 12.71%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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