Women Health & Beauty Supplements
Women Health & Beauty Supplements Market by Product (Botanicals, Enzymes, Minerals), Consumer Group (Perimenopause, PMS, Postmenopause), Sales Channel, Age Group, Application - Global Forecast 2024-2030
360iResearch Analyst
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[194 Pages Report] The Women Health & Beauty Supplements Market size was estimated at USD 65.57 billion in 2023 and expected to reach USD 71.60 billion in 2024, at a CAGR 9.32% to reach USD 122.38 billion by 2030.

Women health & beauty supplements are a category of nutrition products specifically formulated to support the unique physiological needs of women in maintaining optimal health and enhancing their beauty. The supplements generally include vitamins, minerals, herbs, amino acids, and other nutraceuticals that address skin radiance, hair strength, hormonal balance, bone density, and overall well-being. They are designed to complement a woman's diet and to provide targeted nutrition for female-specific health concerns and aesthetic desires. The women health & beauty supplements market is predominantly fueled by the rising interest in preventive healthcare, the rise in self-care trends, and the surge in beauty and anti-aging concerns among women. Social media influence and celebrity endorsements also contribute significantly to the demand for specialized beauty supplements. During its expansion, the women health & beauty supplements market faces challenges such as regulatory scrutiny and concerns over product safety. Innovation and new developments in health and beauty supplement products and awareness related to clean-label products are expected to drive the positive prospect for women's health & beauty supplements.

Regional Insights

In the Americas, women health and beauty supplements consumption is increasing, driven by the culture of wellness and heightened awareness around preventative healthcare. In the United States, the market excels due to a surging demand for anti-aging and beauty-from-within products, combined with a focus on holistic self-care. The market's integrity is ensured by regulatory entities, such as the FDA in the U.S., which bolsters consumer trust through rigorous oversight. In Asia-Pacific, major countries such as China, Japan, and South Korea experience remarkable expansion, driven by a rising disposable income, enhanced purchasing power, and entrenched beauty ideals. Influential e-commerce platforms and strategic social media marketing amplify consumer engagement and product dissemination. In the EMEA, Europe has a robust demand for products aimed at anti-aging and improved hair and nail health, benefitting from comprehensive healthcare infrastructures and high consumer enlightenment. The Middle East represents untapped potential, with a youth-driven demand for lifestyle and beauty supplements, while Africa's budding interest is spurred on by urbanization and a leap in health awareness. The European Union's rigorous regulatory environment ensures top-tier product quality and safety, fostering continued growth.

Women Health & Beauty Supplements Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Women Health & Beauty Supplements Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing Cases of Hormonal Imbalances and Other Health Disorders in Women
    • Poor Dietary Health Habits and Sedentary Lifestyle
    • High Consumption of Probiotics and Multivitamins
  • Market Restraints
    • Side Effects Associated with the Health & Beauty Supplements
  • Market Opportunities
    • Inclination Towards the Natural and Plant Based Health & Beauty Supplements
    • Rising Trend of Superfood for Women
    • Increasing Literate, Working Women Population Coupled with Rising Awareness & Expenditure for Health & Beauty
  • Market Challenges
    • Authentic Source of Raw Materials and Purity of the Compound
Market Segmentation Analysis
  • Product: High demand for vitamins for women health and beauty care

    The women health and beauty supplements are embracing the power of nature through botanical extracts derived from herbs, flowers, and roots. The supplements are manufactured to meet various wellness goals, with a particular emphasis on enhancing skin health. Enzyme supplements such as bromelain, papain, and lactase are gaining popularity for their role in digestion, ensuring the proper absorption of nutrients essential for healthy skin, hair, and nails. Essential minerals such as iron, calcium, and zinc support bone health, hormonal balance, and skin and hair structure maintenance. Omega-3s are distinguished by their anti-inflammatory properties, aiding heart and brain health and skin hydration. Probiotics promote gut health which positively influences the condition of the skin. The importance of protein supplements is underscored by their contribution to muscle upkeep, weight control, and the preservation of skin and hair vitality. Vitamins C, D, and E anchor the nutritional support in these supplements, enhancing immune defense, encouraging a healthy glow, and protecting against environmental damage. Multivitamin complexes are formulated specifically for women to strengthen their overall health and energy. Altogether, this comprehensive suite of supplements addresses the complex spectrum of health and beauty requirements women face, showcasing an integrated approach to wellness.

  • Application: Proliferating use of supplements for women's skincare

    Beauty supplements enhance the physical appearance from within, leveraging vitamins, minerals, and other beneficial nutrients. Hair care supplements, incorporating ingredients such as biotin and collagen, address hair health by tackling common issues such as thinning and breakage, thus promoting growth and vitality. Nail care products offer remedies for splitting and other concerns. For skin care, supplements fortified with a diverse mix of vitamins, including C and E, coenzyme Q10, and omega fatty acids, aid in preserving a youthful complexion, optimizing hydration, and protecting against environmental damage. Within the broader category of women's health supplements, products are tailored to unique female nutritional needs, spanning reproductive health to menopausal support. Key nutrients such as iron, folic acid, and omega-3s are pivotal for reproductive health, supporting fetal development and maternal wellness. Menopausal supplements often feature phytoestrogens and black cohosh to mitigate symptoms such as hot flashes and mood fluctuations. Addressing the higher osteoporosis risk women face, supplements for bone health, rich in calcium, vitamin D, and magnesium, are pivotal in bolstering skeletal integrity.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Women Health & Beauty Supplements Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Women Health & Beauty Supplements Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Women Health & Beauty Supplements Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Women Health & Beauty Supplements Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Women Health & Beauty Supplements Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Women Health & Beauty Supplements Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Women Health & Beauty Supplements Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Women Health & Beauty Supplements Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Women Health & Beauty Supplements Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Women Health & Beauty Supplements Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women Health & Beauty Supplements Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women Health & Beauty Supplements Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Dr. Reddy's Announces the Acquisition of MenoLabs

    Dr. Reddy's Laboratories has expanded its consumer health portfolio by acquiring MenoLabs, a brand known for its innovative solutions in the women's health and wellness space, particularly for menopause-related support. Among a suite of seven purpose-driven products catering to the unique health requirements of women experiencing perimenopause and menopause are the probiotic supplements MenoFi and MenoGlow, designed to balance gut health and enhance skin vitality, respectively. Also part of this deal are Happy Fiber and Well Rested, supplements aimed at digestive support and improved sleep quality. Furthermore, the acquisition encompasses the innovative MenoLife health tracker app that provides a blend of community engagement, expert education, and personalized information to help navigate the complexities of menopause. [Published On: 2024-01-03]

  • GNC and CTRL Announce New Partnership and Exclusive Launch of Product Line for Gamers

    GNC is proud to announce a strategic partnership with CTRL. This partnership is set to unveil an exclusive array of nutritional products tailored specifically for the gaming cohort eager to enhance their dietary practices. These offerings reaffirm GNC's focus on providing premium, tailored supplementation for supporting various active lifestyles and help customers achieve their personal wellness objectives. [Published On: 2023-06-15]

  • Kirin to Acquire Blackmores

    Kirin Holdings Co. has announced its definitive acquisition of Blackmores Ltd. The transaction is valued at AUD 1.88 billion (approximately JPY 167.59 billion or USD 1.24 billion). The acquisition is poised to transform Blackmores into a fully-owned subsidiary of Kirin, strengthening the Japanese company's portfolio in line with its diversification initiative. Kirin's expansion into the expanding field of women's health and beauty supplements signifies a calculated move to optimize revenue streams and establish a robust foothold in the health-conscious consumer segment. [Published On: 2023-04-28]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women Health & Beauty Supplements Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Women Health & Beauty Supplements Market, highlighting leading vendors and their innovative profiles. These include Amway Corp., Asahi Group Holdings, Ltd., ATP Science, Bayer AG, BeautyFit, Blackmores Limited. by Kirin Holdings Co., DuPont de Nemours, Inc., Fairhaven Health, LLC, FANCL Corporation, GNC Holdings, Inc., Grape King Bio Ltd., Gynoveda Femtech Private Limited, Herbalife Nutrition Ltd., Herbs of Gold, Himalaya Global Holdings Ltd., Hindustan Unilever Limited, Nature’s Care Manufacture Pty Ltd., Nestlé S.A, NOW Health Group, Inc., Nu Skin Enterprises, Inc., Pfizer, Inc., Pharmavite LLC, Procter & Gamble, Suntory Holdings Limited, Swisse Wellness Pty Ltd., Taisho Pharmaceutical Holdings Co., Ltd., The Nature's Bounty Co., Usana Health Sciences, Inc., and Vita Life Sciences Ltd.

Women Health & Beauty Supplements Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Women Health & Beauty Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Botanicals
    • Enzymes
    • Minerals
    • Omega-3
    • Probiotics
    • Proteins
    • Vitamins
  • Consumer Group
    • Perimenopause
    • PMS
    • Postmenopause
    • Postnatal
    • Prenatal
  • Sales Channel
    • Direct Sales
    • Online
    • Pharmacies/ Drug Stores
  • Age Group
    • Above 70 Years
    • Age 15-30
    • Age 31-50
    • Age 51-70
  • Application
    • Beauty
      • Hair Care
      • Nail Care
      • Skin Care
    • Women’s Health

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Women Health & Beauty Supplements Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Women Health & Beauty Supplements Market, by Product
  7. Women Health & Beauty Supplements Market, by Consumer Group
  8. Women Health & Beauty Supplements Market, by Sales Channel
  9. Women Health & Beauty Supplements Market, by Age Group
  10. Women Health & Beauty Supplements Market, by Application
  11. Americas Women Health & Beauty Supplements Market
  12. Asia-Pacific Women Health & Beauty Supplements Market
  13. Europe, Middle East & Africa Women Health & Beauty Supplements Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 568]
  18. List of Companies Mentioned [Total: 29]
The Rise of Natural and Plant-Based Women's Health & Beauty Supplements
December 5, 2023
The Rise of Natural and Plant-Based Women's Health & Beauty Supplements
Health and beauty are two of the most important things that women prioritize. And as more and more women become health-conscious, they shift towards natural and plant-based health and beauty supplements. These supplements are derived from natural sources and are free from harmful chemicals, which makes them a popular choice among women. This blog post discusses the benefits of natural and plant-based women's health and beauty supplements.

Natural vs Synthetic Supplements:

When it comes to supplements, there are two types - natural and synthetic. Natural supplements are derived from natural sources like plants and herbs, while synthetic supplements are manufactured in laboratories. Synthetic supplements contain artificial colors, flavors, fillers, and other harmful ingredients that are not beneficial for the body, while natural supplements are free from such harmful ingredients, making them a healthier choice.

Plant-Based Supplements:

Plant-based supplements refer to supplements made from plants, and these supplements are popular among women owing to their natural and holistic approach toward health. Plant-based supplements contain a wide range of nutrients and antioxidants that help women maintain good health, boost immunity, and prevent various diseases.

Skin Health Supplements:

Good skin is a sign of good health, and women, in particular, are always in search of ways to achieve healthy and radiant skin. Natural and plant-based skin health supplements are derived from nutrient-rich plants and herbs like turmeric, aloe vera, and neem. These supplements can help women keep their skin healthy, reduce wrinkles and acne, and prevent premature aging.

Hormonal Supplements:

Hormonal imbalances can cause several health issues in women, ranging from mood swings to irregular periods. Natural or plant-based hormonal supplements can help regulate hormones in women to promote emotional balance, prevent mood swings, regulate menstrual cycles, and reduce the effects of menopause.

Supplements for Hair Health:

Hair is an important part of a woman's beauty regime. Natural and plant-based hair health supplements are rich in nutrients that can strengthen hair, prevent hair loss, and promote growth. Supplements like biotin, keratin, and collagen can help women achieve healthy and luscious locks.

The trend towards natural and plant-based health and beauty supplements is here to stay. As women become more health-conscious, these supplements offer a natural and safe alternative to synthetic supplements that are often loaded with chemicals. Natural supplements offer many benefits ranging from hormonal balance to hair health, and women should include them in their daily diet for optimal health and well-being.

Frequently Asked Questions
  1. How big is the Women Health & Beauty Supplements Market?
    Ans. The Global Women Health & Beauty Supplements Market size was estimated at USD 65.57 billion in 2023 and expected to reach USD 71.60 billion in 2024.
  2. What is the Women Health & Beauty Supplements Market growth?
    Ans. The Global Women Health & Beauty Supplements Market to grow USD 122.38 billion by 2030, at a CAGR of 9.32%
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