Women Lingerie
Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030
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[184 Pages Report] The Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024, at a CAGR 6.17% to reach USD 89.85 billion by 2030.

Women's lingerie constitutes a category of clothing specifically designed for women that includes undergarments, sleepwear, and lightweight robes. Lingerie is made from a wide variety of materials beyond linen, including silk, satin, lace, cotton, and synthetic fabrics, including polyester and nylon. The primary function of women's lingerie is to support and shape the wearer's body, ensuring comfort and enhancing certain body features. A shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development, owing to the market growth. Additionally, online retail platforms have exponentially increased accessibility to a wide range of lingerie products, facilitating growth through convenience and variety. However, high competition and market saturation in certain segments make differentiation difficult. Certain incidents of skin allergies from lingerie impact the adoption rate of lingerie. Furthermore, advancements in fabrics and manufacturing technologies to improve product offerings, including better fits, innovative materials, and sustainable options, pose significant opportunities to the manufacturers.

Regional Insights

The United States and Canada represent significant markets in the Americas, with a growing lingerie industry characterized by high consumer spending on lingerie products. North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share. EU countries are at the forefront of embracing eco-conscious lingerie, with a strong demand for organic and recycled materials. Consumers are well-informed and place a premium on sustainability. The Middle East market is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is a rising interest in modest yet fashionable lingerie options. Africa is witnessing a growing market with a focus on affordable and durable products. There is increasing awareness and demand for locally produced lingerie, supporting local businesses and craftsmanship. The Asia Pacific region, encompassing China, Japan, and India, is experiencing substantial growth in the women's lingerie market. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.

Women Lingerie Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Women Lingerie Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing expenditure on personal appearance and changing fashion trends
    • Growing trend of using flexible fabrics for the manufacturing of lingerie
    • Surge in online retail platforms all across the world
  • Market Restraints
    • Volatile prices of raw materials used in manufacturing lingerie
  • Market Opportunities
    • Growing influence of endorsements and aggressive marketing
    • Advancements in materials and design technologies to improve the comfort, fit, and appeal
  • Market Challenges
    • Increasing concerns over availability of counterfeit lingerie products
Market Segmentation Analysis
  • Product: Rising demand for shapewear with invisibility and high comfort

    The bra segment is pivotal within the lingerie market, designed primarily to provide support, enhance the breast shape, and offer comfort. Non-wired bras, also known as wire-free or soft-cup bras, do not have rigid metal or plastic wiring under the cup. They are designed to offer comfort and a natural silhouette, making them suitable for daily wear. On the other hand, wired bras include a thin, rigid wire sewn into the underside of each cup and are designed to provide lift, shape, and support, particularly for fuller busts. The knickers & panties category encompasses a wide range of styles, from briefs and hipsters to thongs and G-strings, designed to offer varying degrees of coverage and aesthetic appeal. Shapewear is designed to contour the body, offering a streamlined silhouette. It ranges from light and medium to firm control, targeting different areas of the body, including the waist, hips, thighs, and bust.

  • Distribution Channel: Growing preferences for online marketplaces for their convenience and variety of products

    The offline channel encompasses brick-and-mortar retail outlets, including department stores, specialty stores, and boutiques. This traditional retail approach allows customers to physically evaluate products, ensuring fit and comfort before purchase, which is crucial in lingerie shopping. The online distribution channel includes eCommerce websites, brand-specific online stores, and third-party marketplaces. This channel has experienced higher popularity, driven by its convenience, variety, and, often, better pricing and privacy for sensitive purchases.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Women Lingerie Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Women Lingerie Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Women Lingerie Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Women Lingerie Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Women Lingerie Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Women Lingerie Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Women Lingerie Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Women Lingerie Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Women Lingerie Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Women Lingerie Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women Lingerie Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women Lingerie Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Dynamic Expansion and Strategic Market Penetration of Bold & Bae Fashion

    Mumbai-based startup Bold & Bae Fashion introduces a premium collection that spans lingerie, loungewear, beachwear, casualwear, and athleisure, targeting a demographic of modern, bold women aged 14 to over 44. Through a direct-to-consumer (D2C) approach, Bold & Bae Fashion leverages contemporary digital platforms to extend its reach, ensuring a seamless and secure shopping experience. [Published On: 2024-02-27]

  • Triumph International Expands Footprint in India with Strategic Retail Growth and New Franchise Store in Hyderabad

    Triumph International, a Swiss brand in premium lingerie, has further solidified its presence in the Indian market by opening a new franchise store at GVK Mall, Hyderabad. This addition, which spreads over 642 sq. ft and offers more than 150 styles in innerwear and loungewear, marks the brand's 18th franchise outlet in India. [Published On: 2024-01-31]

  • Victoria's Secret Debuts Online Lingerie Collection in India

    Victoria's Secret has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website for the first time. This significant move introduces the brand's diverse and renowned lingerie offerings to the Indian market, including a wide array of bras, panties, lingerie, and sleepwear, catering to a growing demand for quality and branded intimate wear among Indian consumers. [Published On: 2023-09-12]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women Lingerie Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

Women Lingerie Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Women Lingerie Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Product
    • Bra
      • Non-wired
      • Wired
    • Knickers & Panties
    • Shapewear
  • Cloth Type
    • Cotton
    • Lace
    • Nylon
    • Polyester
    • Satin
    • Silk
    • Spandex
  • Age Group
    • Middle-Aged
    • Seniors
    • Teenagers
    • Young Adults
  • Distribution Channel
    • Offline
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Women Lingerie Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Women Lingerie Market, by Product
  7. Women Lingerie Market, by Cloth Type
  8. Women Lingerie Market, by Age Group
  9. Women Lingerie Market, by Distribution Channel
  10. Americas Women Lingerie Market
  11. Asia-Pacific Women Lingerie Market
  12. Europe, Middle East & Africa Women Lingerie Market
  13. Competitive Landscape
  14. Competitive Portfolio
  15. List of Figures [Total: 24]
  16. List of Tables [Total: 472]
  17. List of Companies Mentioned [Total: 25]
Frequently Asked Questions
  1. How big is the Women Lingerie Market?
    Ans. The Global Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024.
  2. What is the Women Lingerie Market growth?
    Ans. The Global Women Lingerie Market to grow USD 89.85 billion by 2030, at a CAGR of 6.17%
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    Ans. Most reports are fulfilled immediately. In some cases, it could take up to 2 business days.
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