Women's Riding Gear Market - Global Forecast 2025-2032

The Women's Riding Gear Market size was estimated at USD 1.64 billion in 2024 and expected to reach USD 1.79 billion in 2025, at a CAGR of 9.34% to reach USD 3.36 billion by 2032.

Equestrian sports and leisure riding have witnessed a notable surge in participation among women, reshaping the landscape of women’s riding gear. According to the United States Equestrian Federation, overall equestrian participation has increased by 15 percent over the past five years, with the female demographic driving much of this growth as riders seek equipment that balances performance with style. Simultaneously, social media platforms have amplified the appeal of equestrian-inspired fashion, with TikTok and Instagram influencers showcasing riding breeches, boots, and jackets in everyday outfits, reflecting a burgeoning crossover between function and mainstream style.

In response, brands have prioritized technical innovations to meet heightened performance expectations alongside sustainable practices. High-performance fabrics such as moisture-wicking, four-way stretch materials and UV-protective textiles have moved to the forefront, enabling riders to train comfortably in diverse conditions. Leading labels are integrating recycled ocean plastics and bamboo-based fibers into base layers and outerwear, signaling a shift toward eco-conscious production without sacrificing durability.

Moreover, personalization and digital engagement are becoming non-negotiable. Riders now demand custom-fit options, ergonomic closures, and seamless online-to-offline shopping experiences. Immersive digital tools like virtual fit assistants and augmented reality try-on features allow consumers to make informed purchase decisions, while supply chain agility-bolstered by nearshoring and diversified sourcing-has emerged as a strategic imperative to navigate both cost pressures and evolving trade dynamics.

The women’s equestrian gear sector is undergoing transformative shifts driven by omnichannel retail and digital innovation. E-commerce platforms have seen a 25 percent year-over-year increase in equestrian apparel sales globally, as riders embrace the convenience of online shopping and direct-to-consumer models. At the same time, social media and digital marketplaces facilitate discovery of niche and emerging brands, elevating consumer expectations for seamless service and rapid delivery.

Beyond retail channels, the fusion of heritage aesthetics with modern streetwear sensibilities is reshaping product design. Riders seek gear that transitions effortlessly from stable to city, favoring four-way stretch breeches paired with water-resistant jackets featuring reinforced shoulders and magnetic closures for smartphones and accessories. Inclusivity has also taken center stage; extended sizing, adaptive closures, and sensory-friendly stitching cater to a more diverse rider demographic. These developments collectively reflect an industry pivot toward agility, personalization, and elevated consumer experiences.

In 2025, the United States implemented a universal 10 percent import tariff across most goods, supplemented by reciprocal country-specific hikes affecting key apparel-exporting partners. Goods from China now carry tariffs of up to 145 percent, Vietnamese imports face a 46 percent duty, Indian shipments are subject to 27 percent, and European Union products incur a 20 percent rate. These measures have driven the average U.S. import tax rate to 18.6 percent, marking the highest level since 1933 and reshaping supply chain considerations for riding gear manufacturers and retailers.

The immediate consequence has been a sharp rise in consumer prices for equestrian apparel. The Yale University Budget Lab forecasts short-term increases of up to 64 percent for clothing items, with a long-run adjustment settling around 27 percent above pre-tariff levels. In response, companies have accelerated inventory stockpiling and diversified sourcing to mitigate margin erosion. Simultaneously, industry leaders are exploring nearshoring and on-demand manufacturing strategies to reduce exposure to tariff volatility and safeguard competitive pricing.

The women’s riding gear market can be dissected across multiple dimensions that inform product development and go-to-market strategies. By product type, offerings span jackets, pants, shirts, and tights, each with subcategories such as softshell and waterproof jackets, breeches and riding trousers, polo and show shirts, and full-seat and knee-patch tights. Material preferences further refine this landscape, with leather (corrected-grain or full-grain), synthetic options (microfiber and neoprene), and textiles like nylon and polyester shaping durability and performance characteristics.

Additional layers of segmentation reveal nuanced consumer profiles. Age-based tiers encompass adult riders (18-35 and 36-55), over-55 enthusiasts, and under-18 newcomers. Riding discipline-dressage, eventing, show jumping-drives functionality and aesthetic requirements, while distribution channels range from department stores and specialty equestrian boutiques to brand websites and online marketplaces. Finally, end users break down into competitive, professional, and recreational riders, each with distinct price sensitivities, design priorities, and purchase behaviors.

North American consumers have embraced equestrian fashion both inside and outside the barn, with mainstream retailers reporting increasing demand for riding-inspired styles and performance wear. Participation in equestrian activities among U.S. riders has climbed steadily, and equestrian dress codes are appearing at urban fashion events as riders blend riding jackets with streetwear ensembles.

In Europe, the sport’s historic roots underpin a sophisticated market that balances high-end heritage brands with regulatory emphasis on safety standards. The UK’s horse racing and equestrian events draw over four million spectators annually, fueling demand for premium, competition-certified apparel that aligns with strict certification requirements. Continental markets similarly rely on a network of specialty retailers and boutique workshops that reinforce craftsmanship and technical innovation.

Asia-Pacific presents one of the fastest-evolving landscapes. China’s affluent urban elite have driven explosive growth in riding club memberships, while government-backed events in Beijing and Shanghai signal official support for equestrian sports. Rising disposable incomes and lifestyle branding appeal to both youth and professional riders, positioning the region as a critical frontier for product launches and partnerships.

Global leaders in equestrian apparel continue to push innovation across performance and sustainability. Ariat has seen its eco-friendly collection deliver a 12 percent uplift in sales, underscoring consumer appetite for recycled materials and technical fabrics. Cavalleria Toscana, Equiline, and PS of Sweden maintain strong brand equity by integrating four-way stretch textiles, moisture-management technology, and heritage-inspired design elements into high-performance collections that resonate with both competitive and recreational riders.

Simultaneously, emerging innovators are carving out niches with specialized product features. EQUIPE’s compression-zone tights enhance muscle support during jumping disciplines, while Cavallo’s use of plant-tanned leather reduces chemical waste by 40 percent compared to conventional tanning methods. Horze’s ocean-plastic UV-protective shirts and Schockemöhle’s graphene-infused winter layers exemplify advanced material adoption, and Kerrits’ sensory-friendly breeches with flat seams support para-equestrian athletes in line with 2025 accessibility targets.

Industry leaders should prioritize supply chain diversification to mitigate tariff risk, exploring nearshoring opportunities and flexible manufacturing models that reduce dependency on high-tariff regions. Investing in on-demand production capabilities and digital design platforms will enable rapid response to consumer preferences and minimize excess inventory.

Brands must also deepen their digital engagement by enhancing omnichannel experiences, leveraging virtual try-on tools, AI-driven personalization, and integrated loyalty programs to strengthen customer retention. Collaborations with rider influencers, academies, and professional athletes can amplify authenticity and foster co-creation of technical gear that addresses real-world performance needs.

To capture evolving consumer values, sustainability must be embedded at every stage of the value chain. This includes expanding circular initiatives-take-back programs, recycled-fiber integration, and low-impact dyeing-and transparently communicating progress. Finally, tailoring offerings to distinct segments through modular product lines, discipline-specific features, and inclusive sizing will drive relevance across competitive, professional, and recreational rider cohorts.

This analysis is grounded in a rigorous mixed-methodology approach. Primary research included in-depth interviews with senior executives, product designers, and industry consultants to capture firsthand insights on market dynamics, innovation drivers, and supply chain challenges. These qualitative inputs were complemented by a structured survey of over 200 riders across competitive, professional, and recreational segments.

Secondary research encompassed a comprehensive review of regulatory filings, trade association publications, news articles, and industry reports from reputable sources. Data triangulation ensured consistency and validity, with key trends cross-checked against third-party studies and public disclosures. Market segmentation was defined based on product type, material, age group, discipline, distribution channel, and end user, enabling precise benchmarking and strategic recommendations.

The women’s equestrian riding gear market is positioned at a pivotal juncture, where tradition intersects with innovation and sustainability. As riders demand higher performance, personalized fit, and eco-responsible products, brands that embrace technical fabrics, circular design, and agile supply chains will gain a competitive edge. The confluence of digital transformation, shifting trade policies, and regional growth disparities presents both challenges and opportunities for market participants.

By leveraging segmentation insights, regional nuances, and profiles of leading and emerging companies, stakeholders can tailor strategies that address specific rider profiles and market conditions. Ultimately, success will hinge on the ability to balance heritage craftsmanship with modern technology, ensuring that women’s equestrian apparel not only meets functional demands but also resonates with evolving lifestyle aspirations.

To explore detailed qualitative and quantitative analyses on the women’s equestrian gear market, please reach out to Ketan Rohom, Associate Director, Sales & Marketing at 360iResearch. Ketan brings deep expertise in equestrian and fashion research, guiding clients through tailored insights that inform strategic business decisions. His consultative approach ensures you receive a customized report aligned with your objectives, whether you’re evaluating supply chain risks, consumer behavior shifts, or segmentation strategies. Secure your comprehensive women’s riding gear market research report today to gain a competitive edge and actionable intelligence that drives growth in a rapidly evolving industry.