Yogurt Market by Category (Dairy-Based Yogurt, Non-Dairy Based Yogurt), Flavor (Flavored Yogurt, Plain Yogurt), Form, Packaging, Distribution - Global Forecast 2024-2030
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[185 Pages Report] The Yogurt Market size was estimated at USD 55.70 billion in 2023 and expected to reach USD 59.44 billion in 2024, at a CAGR 6.80% to reach USD 88.33 billion by 2030.

Yogurt is a widespread fermented dairy product that is enjoyed by individuals worldwide. Essentially, it is derived from the fermentation of milk induced by two primary bacteria known as Lactobacillus bulgaricus and Streptococcus thermophilus, which convert lactose, the sugar present in milk, into lactic acid. The process causes the milk proteins to thicken, resulting in a tangy, creamy product known as yogurt. However, the influence of other cultures, such as Bifidobacteria and Lactobacilli, also contribute, often introducing additional health benefits and varying tastes. Despite its simple origins, the yogurt world has evolved into a remarkably diverse landscape, boasting many types that cater to various tastes and preferences. The market now offers various yogurt options, showcasing the versatility and innovation within this seemingly simple culinary delight. Traditional plain yogurt is unflavored and unsweetened, offering a tangy and creamy taste sensation. Flavored varieties are mixed with fruits, honey, or other sweeteners for added taste, while Greek yogurt is strained thoroughly to remove whey, resulting in a thicker texture with a higher protein content. The yogurt market is a dynamic and diverse segment of the global food industry, characterized by a wide array of product offerings that cater to consumers' tastes, health, and dietary preferences across the globe. In recent years, the market has seen notable trends that reflect changing consumer preferences and societal shifts. Increasing consumption of yogurt owing to its associated health benefits, improved availability and supply chain of yogurt through online platforms, and significant demand for yogurt owing to the presence of flavored and lactose-free products are contributing to the expansion of the yogurt market. However, the market faces certain challenges, such as health risks associated with artificial additives and ingredients in yogurt and product recalls coupled with significant consumption of substitute products, hindering the growth of the yogurt market. On the other hand, the increasing development of organic and vegan yogurt and rising adoption attributed to convenient and innovative yogurt packaging formats presents a potential opportunity for the yogurt market to flourish in the coming years.

Regional Insights

The yogurt market has been experiencing significant growth in the Americas, with a notable interest in Greek and non-dairy options. Consumer preferences are shifting toward healthier and functional foods, which is driving the consumption of dairy-free yogurt in the region. The yogurt market in Europe, the Middle East, and Africa (EMEA) is marked by a strong preference for traditional and plain yogurt manufacturers. With a rich history of yogurt consumption, companies in this region often favor authentic and regional specialties in their products. Furthermore, the EMEA yogurt market is observing a rise in the demand for probiotic, high-protein, and lactose-free yogurts owing to health-conscious consumers. The Asia-Pacific (APAC) yogurt market is rapidly growing and evolving, attributed to the rising disposable incomes, urbanization, and a growing emphasis on healthy lifestyles of the population. The region’s diverse yogurt market is influenced by various cultural dietary habits and economic conditions. Innovation in flavors and formats has been a key to capturing the diverse consumer preferences within the region. The growing availability of spoonable and drinkable yogurt products through e-commerce platforms is gaining traction among younger consumers of the region.

Yogurt Market
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Market Dynamics

The market dynamics represent an ever-changing landscape of the Yogurt Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

  • Market Drivers
    • Increasing consumption of yogurt owing to its associated health benefits
    • Improved availability and supply chain of yogurt through online platforms
    • Significant demand of yogurt owing to presence of flavored and lactose-free products
  • Market Restraints
    • Health risk associated with artificial additives & ingredients in yogurt
  • Market Opportunities
    • Increasing development of organic and vegan yogurt
    • Rising adoption of yogurt attributed to convenient and innovative yogurt packaging formats
  • Market Challenges
    • Product recalls coupled with significant consumption of substitute products
Market Segmentation Analysis
  • Category: Inclining demand for non-dairy yogurts from health-conscious consumers

    Dairy-based yogurt is a fermented milk product that comes in various forms, such as traditional, Greek, Icelandic, and Australian, each with distinct characteristics. Dairy-based yogurts are known for their smooth consistency and range from containing less fat to whole milk varieties, providing a source of protein, calcium, and probiotics beneficial for digestive health. Non-dairy-based yogurt caters to vegans' dietary needs and preferences, lactose-intolerant individuals, and those looking to reduce animal product consumption. These yogurts are often made from alternatives such as almond, soy, coconut, oat, cashew, and pea milk. They aim to mirror dairy yogurt's creamy texture and nutritional benefits, enriching them with plant-based proteins, probiotics, vitamins, and minerals. Non-dairy yogurts continue to evolve, featuring an expanding array of flavors and probiotic profiles that closely rival their dairy counterparts, making them an increasingly popular and accessible option in health-conscious and dietary-restricted markets.

  • Flavor: Growing preferences for flavored yogurts offering taste varieties

    Flavored yogurts are sought after for their varieties, which incorporate an assortment of taste profiles, ranging from fruits to vanilla, chocolate, and exotic combinations, catering to a clientele with a penchant for diverse tastes and novelty. Innovations in this segment target flavor trends and consumer desires for healthier options, leading to the introduction of natural, organic flavorings, low-sugar, and no-additive varieties. On the other hand, plain yogurt upholds the values of simplicity and versatility, which appeals to consumers who value pure, unaltered form of flavor. Plain yogurt generally has a lower sugar content than its flavored counterparts, an essential factor for health-conscious consumers. This category often witnesses demand from culinary applications as a base for smoothies and sauces and as a healthier substitute for creams and mayonnaise.

  • Form: Growing popularity of Greek yogurt due to its high protein content

    Conventional yogurt is the most common form of yogurt known for its creamy texture and balanced tangy taste. It is typically made from cow's milk, which is fermented using certain types of lactic acid bacteria. Its health benefits include a solid source of protein, calcium, and probiotics. An increasingly popular variety, frozen yogurt often serves as an alternative to traditional ice cream. It leans towards a sweeter taste and softer texture and is known for its lower fat content than ice cream. It is made by freezing conventional yogurt, and extra sugar is generally added for taste. Greek yogurt, often dubbed 'strained yogurt,' has grown in popularity due to its thick, rich texture and high protein content. It is made by straining extra whey from traditional yogurt, reducing sugar and carbohydrates while doubling the amount of protein. People commonly consume Greek yogurt for its nutritional profile and consistency, making it a popular choice for smoothies or a healthier substitute for cream in various recipes. Made by fermenting milk in a container without further stirring or processing, set yogurt delivers a unique, firm texture and is known for its creamier and delicate flavor. It commonly serves as a staple in cuisines worldwide as a cooling accompaniment to spicy dishes. Yogurt drinks, an on-the-go version of conventional yogurt, are growing in popularity globally. It delivers the same nutritional content as regular yogurt but in a more convenient form, particularly for younger consumers. They come in various flavors and are often marketed for their added vitamins and minerals, making them a preferred choice for quick breakfasts or energizing snacks.

  • Packaging: Expanding usage of tetra packs for yogurt packaging due to its sustainability properties

    Plastic bottles, commonly made from polyethylene terephthalate (PET) or high-density polyethylene (HDPE), are widely used to pack yogurt drinks and pourable yogurts. Clear plastic bottles offer product visibility, appealing to consumers who prioritize the appearance of their food, and they are lightweight, shatterproof, and often feature reclosable tops, enhancing portability and ease of use. Plastic allows for versatile shaping and branding opportunities, which can be pivotal in marketing strategies. However, plastic bottles also come with environmental concerns, given the challenges around recycling and the impact of single-use plastics on ecosystems. Tetra packs, a type of aseptic packaging made from a composite of paperboard, plastic, and aluminum, are another sustainable option for yogurt products, commonly used for yogurt drinks. They provide excellent barrier properties that extend shelf life by protecting against light and air. Being paper-based, they are often viewed as more eco-friendly and easier to recycle in many areas than plastics. Tetra packs allow for high-quality printing and branding, making them visually appealing on store shelves. Consumer preferences are shifting towards more sustainable packaging, with an increasing demand for convenience and portion control. Both plastic bottles and tetra packs respond to these trends with innovative designs and material enhancements.

  • Distribution: Growing preferences for offline distribution of yogurt for instant product accessibility

    The offline yogurt distribution predominantly occurs through brick-and-mortar retail channels, including supermarket chains, hypermarkets, convenience stores, and specialty health food stores. Physical grocery outlets drive a significant share of yogurt sales due to consumer habits of purchasing perishable goods in person. These retail spaces often provide yogurts, from mass-produced brands to niche organic and artisanal options catering to diverse consumer preferences. In recent years, the online distribution channel for yogurt has been growing steadily. With the advancement of e-commerce and online grocery shopping, consumers find ordering yogurt directly from retailers or through third-party delivery services increasingly convenient. Subscription services and online-exclusive deals provide additional incentives for consumers to opt for online purchases. Online platforms offer an expansive product range, detailed product information, and the convenience of home delivery, which particularly appeals to time-constrained consumers. Offline distribution has several advantages over online distribution, such as instant product accessibility, the ability to physically check product quality, no waiting time for delivery, and the avoidance of shipping fees.

Market Disruption Analysis

The market disruption analysis delves into the core elements associated with market-influencing changes, including breakthrough technological advancements that introduce novel features, integration capabilities, regulatory shifts that could drive or restrain market growth, and the emergence of innovative market players challenging traditional paradigms. This analysis facilitates a competitive advantage by preparing players in the Yogurt Market to pre-emptively adapt to these market-influencing changes, enhances risk management by early identification of threats, informs calculated investment decisions, and drives innovation toward areas with the highest demand in the Yogurt Market.

Porter’s Five Forces Analysis

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Yogurt Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

Value Chain & Critical Path Analysis

The value chain of the Yogurt Market encompasses all intermediate value addition activities, including raw materials used, product inception, and final delivery, aiding in identifying competitive advantages and improvement areas. Critical path analysis of the <> market identifies task sequences crucial for timely project completion, aiding resource allocation and bottleneck identification. Value chain and critical path analysis methods optimize efficiency, improve quality, enhance competitiveness, and increase profitability. Value chain analysis targets production inefficiencies, and critical path analysis ensures project timeliness. These analyses facilitate businesses in making informed decisions, responding to market demands swiftly, and achieving sustainable growth by optimizing operations and maximizing resource utilization.

Pricing Analysis

The pricing analysis comprehensively evaluates how a product or service is priced within the Yogurt Market. This evaluation encompasses various factors that impact the price of a product, including production costs, competition, demand, customer value perception, and changing margins. An essential aspect of this analysis is understanding price elasticity, which measures how sensitive the market for a product is to its price change. It provides insight into competitive pricing strategies, enabling businesses to position their products advantageously in the Yogurt Market.

Technology Analysis

The technology analysis involves evaluating the current and emerging technologies relevant to a specific industry or market. This analysis includes breakthrough trends across the value chain that directly define the future course of long-term profitability and overall advancement in the Yogurt Market.

Patent Analysis

The patent analysis involves evaluating patent filing trends, assessing patent ownership, analyzing the legal status and compliance, and collecting competitive intelligence from patents within the Yogurt Market and its parent industry. Analyzing the ownership of patents, assessing their legal status, and interpreting the patents to gather insights into competitors' technology strategies assist businesses in strategizing and optimizing product positioning and investment decisions.

Trade Analysis

The trade analysis of the Yogurt Market explores the complex interplay of import and export activities, emphasizing the critical role played by key trading nations. This analysis identifies geographical discrepancies in trade flows, offering a deep insight into regional disparities to identify geographic areas suitable for market expansion. A detailed analysis of the regulatory landscape focuses on tariffs, taxes, and customs procedures that significantly determine international trade flows. This analysis is crucial for understanding the overarching legal framework that businesses must navigate.

Regulatory Framework Analysis

The regulatory framework analysis for the Yogurt Market is essential for ensuring legal compliance, managing risks, shaping business strategies, fostering innovation, protecting consumers, accessing markets, maintaining reputation, and managing stakeholder relations. Regulatory frameworks shape business strategies and expansion initiatives, guiding informed decision-making processes. Furthermore, this analysis uncovers avenues for innovation within existing regulations or by advocating for regulatory changes to foster innovation.

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Yogurt Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Yogurt Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments
  • Danone Made Yogurt from Vegetable Waste

    Danone SA and five other food innovators have teamed up to share their expertise and create a revolutionary vegetable yogurt. The prototype utilized NoPalm Ingredients yeast derived from fermenting vegetable waste. [Published On: 2023-11-23]

  • Valio-backed Oddlygood Acquires Kavli’s Vegan Brand Planti

    Valio Group acquired the vegan brand Planti from Norway's Kavli Holding. This acquisition includes the transfer of ownership of the Planti brand, associated intellectual property rights, and a production facility located in Turku, Finland. As part of the acquisition, Valio has acquired Planti's production facility in the Finnish city of Turku. [Published On: 2023-10-02]

  • Skyrrup Strengthens Portfolio with Launch of Lactose free Greek Yogurt

    Bharat Skyr & Doodh Products Private Limited unveiled their new lactose-free Greek yogurt. Crafted using A2 Cow Milk, this yogurt is rich in protein, containing 7.5 grams per serving. It is free from preservatives and added sugar, providing a wholesome and nutritious option. [Published On: 2023-08-17]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Yogurt Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Yogurt Market, highlighting leading vendors and their innovative profiles. These include 16 Handles, Alpina Productos Alimenticios SA, Alpura, SA, Andros SNC, Arla Foods Ingredients Group P/S, Britannia Industries Limited, CALIDAD PASCUAL, S.A.U., Casa Grande de Xanceda SL, China Mengniu Dairy Company Limited, Chobani, LLC, DAHlicious, Dana Dairy Group Ltd., Danone S.A., Dr. Otto Suwelack Nachf. GmbH & Co. KG, Ehrmann SE, Epigamia, FAGE International S.A., Fonterra Co-operative Group Limited, General Mills, Inc., Granarolo S.p.A., Granja el Prat, Gujarat Cooperative Milk Marketing Federation Ltd., Holland Dairy, Junlebao Dairy Group, LA FERMIERE, Lactalis Ingredients, Meiji Holdings Co., Ltd., Menchie's Group, Inc., Mevgal S.A., Muller UK & Ireland Group LLP, Nanci’s Frozen Yogurt, Nestlé S.A., Noosa Yoghurt, LLC by Sovos Brands Intermediate, Inc., Penn Dairy, PURIS, Royal FrieslandCampina N.V., Saputo Inc., Schreiber Foods Inc., Seven Stars Farm, Sunrise Dairy Limited, The Hain Celestial Group, Inc., Unilever PLC, Valio Group, and VIMA Foods.

Yogurt Market - Global Forecast 2024-2030
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Market Segmentation & Coverage

This research report categorizes the Yogurt Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Category
    • Dairy-Based Yogurt
    • Non-Dairy Based Yogurt
  • Flavor
    • Flavored Yogurt
    • Plain Yogurt
  • Form
    • Conventional Yogurt
    • Frozen Yogurt
    • Greek Yogurt
    • Set Yogurt
    • Yogurt Drinks
  • Packaging
    • Plastic Bottles
    • Tetra Packs
  • Distribution
    • Offline
    • Online

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

This research report offers invaluable insights into various crucial aspects of the Yogurt Market:

  1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
  2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
  3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
  4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
  5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current market size and projected growth?
  2. Which products, segments, applications, and regions offer promising investment opportunities?
  3. What are the prevailing technology trends and regulatory frameworks?
  4. What is the market share and positioning of the leading vendors?
  5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?

Table of Contents
  1. Preface
  2. Research Methodology
  3. Executive Summary
  4. Market Overview
  5. Market Insights
  6. Yogurt Market, by Category
  7. Yogurt Market, by Flavor
  8. Yogurt Market, by Form
  9. Yogurt Market, by Packaging
  10. Yogurt Market, by Distribution
  11. Americas Yogurt Market
  12. Asia-Pacific Yogurt Market
  13. Europe, Middle East & Africa Yogurt Market
  14. Competitive Landscape
  15. Competitive Portfolio
  16. List of Figures [Total: 26]
  17. List of Tables [Total: 462]
  18. List of Companies Mentioned [Total: 44]
Yogurt: the main character in the nutritious superfoods segment
July 3, 2023
Yogurt: the main character in the nutritious superfoods segment
Yogurts’ tremendous health benefits, versatility in cooking, and manufacturers’ spirited marketing techniques have made them successful in the culinary world while slowly planting roots of victory as a healthier dessert.

Yogurt has undergone many exciting innovations and advancements bringing new flavors and yogurt types, including Greek, Icelandic skyr, and Australian-style yogurt. Yogurt production has risen by 3.98% between 1995 and 2019, with its popularity as a household staple.

The industry has brought together researchers in the life sciences, nutrition, and health sectors and specialists in consumer experience, social sciences, product design, packaging, and pilot-scale production to explore the new highs of yogurt development & production.

A new rule of the FDA also shows its support for using a wider variety of dairy ingredients to make innovative yogurts that meet consumer demands for nutritious and tasty products.

The yogurt sector has become highly competitive, offering consumers more choices than ever before, with a wide range of functional yogurts now in stores. The extensive distribution network and strong value proposition of top brands have helped promote their presence across the world.

As yogurt use expands worldwide, dairy-free & plant-based alternatives are increasingly sought after by health-conscious consumers. Made with almonds, coconut, soy, or oats, they have become more affordable in terms of price point and availability in stores.

With consumer demand for plant-based foods on the rise, the yogurt industry has an excellent opportunity to capitalize on this trend and create innovative products that meet consumer needs.

Yogurt: The Health Food that Everyone Should Include in Their Diet
October 22, 2023
Yogurt: The Health Food that Everyone Should Include in Their Diet
Yogurt is a milk-based product consumed for centuries across different cultures worldwide. It is a versatile food that can be eaten plain, added to smoothies, used as a base for dressings and dips, and even used in baking. In recent years, yogurt consumption has increased owing to its numerous health benefits.

Rich in Nutrients and High in Protein:

Yogurt is a rich source of nutrients such as calcium, potassium, and magnesium, among others. It also contains high levels of protein, which is important for building and repairing tissue in the body. A cup of yogurt can provide up to 12 grams of protein, making it a great snack or breakfast option.

Promotes Digestive Health:

Yogurt contains live bacteria cultures known as probiotics that promote gut health. These cultures help balance the gut microbiome, the community of microorganisms that live in our intestines. A well-balanced gut microbiome has been associated with enhanced digestion, a more robust immune system, and a decreased risk of specific diseases.

May Help with Weight Management:

Studies have shown that consuming yogurt can aid in weight loss efforts. The high protein content in yogurt can help reduce cravings and increase feelings of fullness, thus reducing calorie intake. It is also low in calories, making it a great snack option for those trying to manage their weight.

May Lower the Risk of Chronic Diseases:

The consumption of yogurt has been linked to a lowered risk of chronic diseases, including type 2 diabetes and cardiovascular conditions. The probiotics present in yogurt and its nutritional composition can contribute to better blood sugar control and the reduction of inflammation in the body, both of which are risk factors for these ailments.

Versatile and Delicious:

One of the best things about yogurt is its versatility, making it easy to incorporate into the diet. It can be added to smoothies, used as a base for dressings and dips, or eaten plain. Various flavors and types of yogurt are also available, from Greek yogurt to plant-based options such as soy and coconut yogurt.

Yogurt is a versatile and nutrient-rich food that offers numerous health benefits. From fostering gut health to assisting in weight management and lowering the risk of chronic diseases, there are numerous compelling reasons why you should contemplate incorporating it into your diet. With its delicious taste and versatility, there are many ways to incorporate yogurt into your meals and snacks.

Frequently Asked Questions
  1. How big is the Yogurt Market?
    Ans. The Global Yogurt Market size was estimated at USD 55.70 billion in 2023 and expected to reach USD 59.44 billion in 2024.
  2. What is the Yogurt Market growth?
    Ans. The Global Yogurt Market to grow USD 88.33 billion by 2030, at a CAGR of 6.80%
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