Sources and contributions
The platform can associate sources with numerical fields or narrative passages. Analyst contributions can record a source title or offline citation, supporting facts, and optional links, dates, excerpts and notes.
360iResearch · Inspiring Insight...
Understand the research behind the finding.
Scope, source context, estimates and review all affect how research should be used. This overview explains the capabilities of our research workflow and the questions to ask when evaluating a particular study.
The approach and available evidence vary by study. This page is not a claim that every report uses every method or includes every deliverable.
From the question to the research
Build a connected view of the market.
Our current platform connects company analysis, segmentation, market estimates, analytical narrative, statistical calculations and report outputs. Scope and review guide how those capabilities are used.
Define the question and boundaries
Identify the decision, market definition, geography, study period and intended use. A research brief expresses what needs to be understood; it is not evidence for a conclusion.
Establish company and segment context
Organize relevant companies and market segments before developing the numerical and narrative view. A company’s inclusion in an inventory does not guarantee a detailed profile or a market-share estimate.
Develop the numerical view
Work with market values, geography and segment allocations, and company shares where available. The numerical workspace distinguishes unknown values from zero and supports assumptions and evidence alongside saved values.
Explain the findings
Connect the numerical context with analysis of market dynamics, competitive context and relevant developments. Narrative coverage depends on the available research and the study’s scope.
Calculate and prepare the output
The current workflow connects the research to statistical calculations and report export. Review the actual report contents and sample to establish which outputs and level of detail are available.
Know what supports a finding
Understand what supports each finding.
Current and historical context
When a value or passage changes, previous support can remain as a historical reference. Its presence does not verify the changed finding. Research and evidence need to be considered in their saved context.
Study-specific coverage
The extent of source support varies. Ask which sources, assumptions and research activities support the findings you intend to use. For a specific study, ask whether primary research was conducted, what it covered and how its findings were used.
Read the numbers in context
An estimate is not an observed fact. A forecast is not a promise.
Before comparing figures, check the market definition, geography, years, units, currency and the basis of any share or growth calculation. Similar labels do not necessarily describe the same market boundary.
Our numerical workspace preserves missing values rather than inventing a zero. Research records can capture an estimate’s basis, missing facts and uncertainty; those records provide context, not independent verification.
Forecasts depend on assumptions and the information available to the study. Changing conditions, incomplete evidence or a different scope can change the outlook. They should inform a decision, not be treated as a guaranteed outcome.
Judgment remains distinct from generation
Review the result, its inputs and its limits.
Our platform uses AI-assisted research and drafting alongside analyst editing and source contributions. Generated output and analyst contributions remain distinct; neither becomes independently verified simply because it is saved.
In the manual research workflow, a successful run saves a result for review. Analyst sign-off applies to a particular saved result and its input context. Relevant upstream changes can require review again. Automated workflow controls are recorded separately from manual analyst sign-off.
Checks on structure, identities and numerical consistency support the workflow. Review of the evidence, interpretation and suitability for your decision remains a separate consideration.
Get to know our teamBefore selecting a study
Ask the questions that matter to your use.
- Does the market definition and geographic coverage match my decision?
- Which years, segments and companies are included—and which are not?
- What supports the estimates and the findings most relevant to my question?
- Which assumptions, evidence gaps and forecast limitations should I consider?
- Does the available report format and license fit how my team will use it?