Pune, India, January 22, 2019 -- /360iResearch/ -- The report "Global Mobile Augmented Reality Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q4 2018 Update)", published by 360iResearch, states that the global market was valued at USD 4.37 billion in 2017 and is projected to reach USD 70.83 billion by 2024, growing at a CAGR of 48.87% from 2017 to 2024.
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The major forces driving the growth of the mobile augmented reality market include the gradual decline in prices of hardware components and increasing interest and attractive investment of tech giants in augmented reality. Moreover, increasing demand for smart devices and augmented demand for ar apps in the e-commerce sector are also some of the factors that are driving the market growth. However ar dependent on advancements in computing and digital networks, and limited user interface capabilities affecting the navigation performance of augmented reality applications may hinder the market growth. In the middle of difficulty lies opportunity such as the adoption of 3d cameras for 3d models of real objects, and next generation of devices driving ar adoption. The possible challenges for the market growth are privacy issues, and design complexities. But key players in the market are overcoming the challenges with continual improvement and innovation.
Based on component, the global mobile augmented reality market is studied across Hardware, and Software. Based on device, the global mobile augmented reality market is studied across Personal Digital Assistants (PDAs)/Handheld Game Consoles, Smart Glasses and Wearables, Smartphones, and Tablets. Based on implementation, the global mobile augmented reality market is studied across Marker-Based Augmented Reality, and Markerless Augmented Reality. Based on industry, the global mobile augmented reality market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. Based on geography, the global mobile augmented reality market is studied across Americas, Europe, Middle East & Africa, and Asia-Pacific.
The report features a competitive scenario of the mobile augmented reality market and provides inclusive analysis of key growth strategies adopted by major players. Key company profiled in the study are Atheer Inc., Aurasma, Blippar.Com Ltd., Catchoom Technologies, Daqri Llc, Google Inc., Infinity Augmented Reality Inc., Metaio GmbH, Microsoft Corporation, Qualcomm Inc., Samsung Electronics Co. Ltd., and Wikitude GmbH.
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